Still Running tags in Google Tag Manager: Here’s how to fix it

Updated: December 16th, 2025 Here’s a problem: you enable Google Tag Manager Preview and Debug mode and see that a certain (or maybe multiple) tags are displayed as “still running”. You refresh the page, but the problem still persists. Why are your tags in Google Tag Manager “Still running”? There are several reasons: You are using […]
Julius Fedorovicius
In Google Tag Manager Tips

Looker Studio Tutorial for Google Analytics 4

Updated: December 16th, 2025 Since Google Analytics 4’s data visualization options are limited, more GA4 users are turning to Looker Studio (not to be confused with Looker) for their data visualization needs. Looker Studio is a tool for creating customized dashboards and reports, providing the flexibility to analyze data in more depth. It provides a […]
Julius Fedorovicius
In Google Analytics Tips

What is Google Tag Manager Noscript?

Updated: December 11th, 2025 After you create a new Google Tag Manager container, the interface asks you to place two codes on your website, one in the <head> and the other right after the opening <body> tag. But have you ever wondered why there are two codes instead of one? Usually, tracking tools, like Google Analytics, […]
Julius Fedorovicius
In Google Tag Manager Tips

How to Exclude Internal Traffic in Google Analytics 4

Updated: December 11th, 2025 When you implement Google Analytics 4, you are tracking your own interactions/events as well. That’s the default. That becomes an even larger problem when working with a larger business (having more employees). Every visit/event made by an employee skews your data. Luckily, this can be fixed because you can exclude internal […]
Julius Fedorovicius
In Google Analytics Tips

Regular Expressions in Google Tag Manager and Google Analytics 4

Updated: December 11th, 2025 Regular expressions are special sequences of characters used to find, extract, replace, or match text, making them powerful tools for text processing tasks in data analysis. In Google Analytics and GTM, it allows you to create flexible rules (such as matching multiple page URLs, excluding ranges of IP addresses, or grouping distinct […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips

How to track promotions with Google Analytics 4 ecommerce

Updated: December 11th, 2025 Promotions are banners or popups that you can show on your ecommerce site to promote certain sales or special offers. The idea here is that visitors will be incentivized by the offers on these banners and popups to make a purchase. Promotions are helpful to increase user activity, but how can […]
Julius Fedorovicius
In Google Analytics Tips