How to track and report AI traffic in Google Analytics 4?

Google Analytics’ standard reports often categorize visitors coming from AI platforms like ChatGPT or Gemini as general referral traffic. This makes it difficult to understand the true impact these tools have on your website. As AI tools increasingly act as a new discovery layer, similar to search engines and social platforms, it’s worth taking the […]
Julius Fedorovicius
In Google Analytics Tips

Google Analytics 4 cross-domain tracking not working? Here are the fixes

Updated: February 11th, 2026 Cross-domain tracking in GA4 is a built-in workaround that allows you to send user information from one domain to another, preserving session data across domains. This makes sure that the same user is consistently tracked across multiple websites, enabling more accurate and unified analytics. If you’re reading this article, chances are […]
Julius Fedorovicius
In Google Analytics Tips

21 Most common Google Tag Manager mistakes

Updated: February 11th, 2026 If you’re reading this article, you’ve probably been in this situation: you open Google Tag Manager, set up your tags, triggers, and variables correctly (at least you thought so), and then it doesn’t work (or doesn’t work how you expected)! You even retraced every line in that 12-step tutorial, but still […]
Julius Fedorovicius
In Google Tag Manager Tips

How to Exclude a Country from Google Analytics 4 (6 ways)

Updated: February 11th, 2026 This tutorial will show you multiple ways to exclude a country from Google Analytics 4 reports. Why? Maybe you want to exclude countries where you don’t have any marketing campaigns or business operations to reduce the amount of data being processed. Whatever your reasons, if excluding countries is what you’re interested […]
Julius Fedorovicius
In Google Analytics Tips

How to Track Events with Google Tag (gtag.js)

Updated: February 11th, 2025 If you have installed GA4 on your site WITHOUT using Google Tag Manager, you’re probably dealing with gtag.js (aka Google Tag). Google Tag serves as a native tracking code library used by platforms like GA4 or Google Ads. If you’re considering implementing event tracking on your site, you’ve likely encountered a […]
Julius Fedorovicius
In Google Analytics Tips

Demographics reports in Google Analytics 4

Updated: February 11th, 2026 After you install Google Analytics 4 and start collecting some events, you can have a rough view of what your visitors are doing on a site. But do you know who your visitors are? What is their average age, interests, and gender? Data like this can help you better understand your target […]
Julius Fedorovicius
In Google Analytics Tips

How to track campaigns in Google Analytics 4

Updated: February 11th, 2026 Understanding the effectiveness of your marketing campaigns is important. When you invest time and money into driving traffic to your site, you need to ensure that it’s paying off. If you’re reading this, you may wonder, “What’s a marketing campaign, and can it drive business to my site?” While I won’t […]
Julius Fedorovicius
In Google Analytics Tips