How to Track Custom Events with Google Analytics 4

Updated: January 5th, 2026 Google Analytics 4 has a steep learning curve. In one of my previous blog posts, I explained how GA4 event tracking works in general. But if you understand the basics of Google Analytics 4 and want to dive deeper into custom event tracking, you’ve come to the right place. A custom […]
Julius Fedorovicius
In Google Analytics Tips

How to Install Meta Pixel with Google Tag Manager (Facebook Pixel)

Updated: January 4th, 2026 Note: Facebook has rebranded itself to Meta, but many of its websites’ resources remain branded as Facebook resources. For this reason, we will use both names (Facebook pixel and Meta pixel) interchangeably. If you use paid advertising to acquire new traffic, you are probably already running Facebook ads. However, if you […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Tag Manager event tracking – The Guide

Updated: January 3rd, 2026 Before we continue, I want to give a quick disclaimer. Even though the main focus of this article is on Google Tag Manager event tracking, Google Analytics 4 (GA4) will also play a very important role. GA4 presents a new way to look at data, mainly how we visualize events. You […]
Julius Fedorovicius
In Google Tag Manager Tips

A Guide To Google Tag Manager Preview Mode

Updated: January 2nd, 2026 Why doesn’t my tag fire? What data can I send to Google Analytics? Why didn’t this trigger work? When it comes to Google Tag Manager, we sometimes run into trouble that requires further investigation of what’s going on. Debugging is one of the most important yet commonly overlooked steps in the GTM process. It ensures […]
Julius Fedorovicius
In Google Tag Manager Tips

How to Setup and Install Google Analytics 4 (3 ways)

Updated: January 2nd, 2026 If you want to measure the performance of your website, you must use some web analytics tool. Google Analytics 4 is one of them. It allows you to see the number of sessions, visitors, most popular traffic sources, etc. But to get that, first, you need to install GA4 on a […]
Julius Fedorovicius
In Google Analytics Tips

How to Track Clicks with Google Analytics 4 (2 Options)

Updated: January 2nd, 2026 If you are starting to get a grip on Google Tag Manager, click tracking is probably one of the most demanded things you want to implement. Your website has many clickable elements, and you want to understand how website visitors interact with them. In this blog post, we will look at […]
Julius Fedorovicius
In Google Analytics Tips

Google Tag Manager Click Tracking with GA4

Updated: January 1st, 2026 As a feature, click tracking in Google Tag Manager is the perfect bait for a beginner. It’s fairly easy to get started: read one or two blog posts, maybe watch a video, and done! You can track buttons, menu link clicks, etc. However, I’ve noticed among GTM beginners that they do not fully […]
Julius Fedorovicius
In Google Tag Manager Tips