Google Tag Manager Best Practices: 24 Tips

Updated on December 4th, 2025 Google Tag Manager (GTM) is a powerful tool that lets you add and edit tracking codes (tags) without much intervention from the IT department (although there are some nuances, and the classic “it depends” plays a significant role here). It is also much more convenient to control all your tags […]
Julius Fedorovicius
In Google Tag Manager Tips Resources

Page Path vs Page URL in Google Tag Manager

Updated: November 28th, 2025 If you’re just starting with web tracking and have no prior technical knowledge of the web, you might be confused about which Page variables (in Google Tag Manager) to use and when. Questions like “what is the difference between Page Path and Page URL?” might be pretty common. That’s why I’ve […]
Julius Fedorovicius
In Google Tag Manager Tips

Page Variables and Pageview Triggers in Google Tag Manager

Updated: November 28th, 2025 As you probably already know, Google Tag Manager is a fantastic tool that lets you manage your tracking codes and activate them whenever needed. With GTM, you can fire your tags whenever a visitor submits a form, clicks a link, etc. But the most basic (yet still very crucial) is when […]
Julius Fedorovicius
In Google Tag Manager Tips

Enhanced Measurement in Google Analytics 4: The Guide

Updated: November 28th, 2025 When installed on a website (without any additional configurations), Universal Analytics (a.k.a. GA3) was tracking just page views. If you want to see any other interactions in your reports, you’d have to implement additional event tracking. To improve that, Google Analytics 4 offers more out-of-the-box interactions that are tracked without the […]
Julius Fedorovicius
In Google Analytics Tips

Track Vimeo Player with Google Tag Manager and Google Analytics 4

Updated: November 21st, 2025 Google Tag Manager offers a built-in YouTube video trigger, and GA4’s ‘Enhanced Measurement’ also automatically tracks YouTube videos. But that’s about it. If you are dealing with some other player, you will need to implement custom solutions. And that’s exactly what we are going to do in this blog post. I […]
Julius Fedorovicius
In Google Tag Manager Tips

Guide: How To Use Timer Trigger in Google Tag Manager

Updated: November 21st, 2025. Are you looking for ways to fire a specific tracking script or pop-up after a 20-second delay? If your answer is Yes, hop on board because I’ll show you how to use the timer trigger in Google Tag Manager.   Table of Contents What is a Timer Trigger? Create a Timer […]
Julius Fedorovicius
In Google Tag Manager Tips

99 Things You Can Do with Google Tag Manager

Updated: November 13th, 2025 Ah… Good old clickbait. Add a huge number to the title of the popular topic, and you’re good to go. Oh, I almost forgot to mention that #54 will shock you, and you won’t believe what is in the #72! Just kidding. All the entries on the list are definitely worth checking […]
Julius Fedorovicius
In Google Tag Manager Tips