Microsoft Consent Mode. How to Configure it?

Updated: October 28th, 2025 This article was written by Rick Beijen, who was kind to share his tips with Analytics Mania’s readers If you are using Microsoft Ads (also known as Bing ads), you are now required to implement Microsoft Consent Mode. If you haven’t implemented Microsoft consent mode already and are in the required […]
Rick Beijen
In Google Tag Manager Tips

The Magic of Cookies with Google Tag Manager

Updated: October 23rd, 2025 Cookies are a vital aspect of the average user’s internet experience (of course, there are some side effects, too). Still, the initial idea was novel – to have a more personalized experience across the web. Cookies are handy for marketers, too. They retain information that helps better understand users’ browsing behavior, […]
Julius Fedorovicius
In Google Tag Manager Tips

Data Layer Variable in GTM: What, Why, and Where?

Updated: October 23rd, 2025 To work with Google Tag Manager, you need to know three key concepts: tags, triggers, and variables. But, as you dive deeper, you will come across the fourth one, the Data Layer. Google Tag Manager and Data Layer are frequently found in the same sentence. These concepts work hand in hand […]
Julius Fedorovicius
In Google Tag Manager Tips

What is Conversion Linker in Google Tag Manager?

Updated: October 22nd, 2025 In the past, advertising, targeting, and understanding ad effectiveness heavily relied on third-party cookies. However, prompted by heightened privacy concerns, many browsers have implemented or are in the process of imposing stricter controls on the usage of first- and third-party cookies, which were critical for Google Ads conversion tracking. Starting January […]
Julius Fedorovicius
In Google Ads tips Google Tag Manager Tips

Transfer UTM Parameters From One Page To Another with GTM

Updated: October 22nd, 2025 I have completely redone this solution to support more cases and require less configuration. However, in some situations, the older version of this solution is recommended. If the destination URL contains a hashmark (#), you should try using the older version. ==== Imagine this. You’re running a promo campaign that brings traffic […]
Julius Fedorovicius
In Google Tag Manager Tips

LinkedIn Conversions API with Google Tag Manager. The Guide.

Setting up the LinkedIn Conversions API with server-side Google Tag Manager isn’t as complicated as it might sound, especially if you’ve worked with the Facebook Conversions API before. The two processes are quite similar. If you’re not familiar, don’t worry, in this guide, I’ll walk you through everything you need to know to get the […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Tag Manager vs Page Speed: The Impact and How to Improve

Updated: October 20th, 2025 One of the main selling points of Google Tag Manager to marketers (that you can notice even on their landing page) is that it optimizes page speed or pages can load faster. But is that true? Does GTM (or any other tag management solution) really give wings to your website? The short answer is: it depends. […]
Julius Fedorovicius
In Google Tag Manager Tips