Google Tag Manager Server-Side Tagging with Stape

Updated: November 20th, 2025 If you’re looking to get more accurate data from your website, setting up server-side tagging with Google Tag Manager is a great place to start. In this article, weā€™ll walk you through configuring Google Tag Manager server-side tagging with Stape, focusing on sending Google Analytics tags through the server. We’ll also […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Ads Conversion Tracking Not Working? Here’s how to fix it

Updated: November 20th, 2025 Google Ads conversion tracking. The cornerstone of measuring your advertising success, yet sometimes very slippery. If you’re pulling your hair out because Google Ads keeps showing zero conversions, don’t worry; you’re not alone. There are many places where things could have gone wrong. If you googled something like “Google Ads conversion […]
Julius Fedorovicius
In Google Ads tips

Google Tag Manager Video Tracking Guide: Beyond Youtube

Updated: November 20th, 2025 Tracking pageviews is far from enough to understand what website visitors are doing on your site. You should also consider other interactions, such as clicks, views of particular elements, video interactions, etc. In todayā€™s landscape of video players, the most popular embedded video player is Youtube (I have no stats to […]
Julius Fedorovicius
In Google Tag Manager Tips

Microsoft Consent Mode. How to Configure it?

Updated: October 28th, 2025 This article was written by Rick Beijen, who was kind to share his tips with Analytics Mania’s readers If you are using Microsoft Ads (also known as Bing ads), you are now required to implement Microsoft Consent Mode. If you havenā€™t implemented Microsoft consent mode already and are in the required […]
Rick Beijen
In Google Tag Manager Tips

The Magic of Cookies with Google Tag Manager

Updated: October 23rd, 2025 Cookies are a vital aspect of the average userā€™s internet experience (of course, there are some side effects, too). Still, the initial idea was novel – to have a more personalized experience across the web. Cookies are handy for marketers, too. They retain information that helps better understand usersā€™ browsing behavior, […]
Julius Fedorovicius
In Google Tag Manager Tips

What is Conversion Linker in Google Tag Manager?

Updated: October 22nd, 2025 In the past, advertising, targeting, and understanding ad effectiveness heavily relied on third-party cookies. However, prompted by heightened privacy concerns, many browsers have implemented or are in the process of imposing stricter controls on the usage of first- and third-party cookies, which were critical for Google Ads conversion tracking. Starting January […]
Julius Fedorovicius
In Google Ads tips Google Tag Manager Tips

Transfer UTM Parameters From One Page To Another with GTM

Updated: October 22nd, 2025 I have completely redone this solution to support more cases and require less configuration. However, in some situations, the older version of this solution is recommended. If the destination URL contains a hashmark (#), you should try using the older version. ==== Imagine this. You’re running a promo campaign thatĀ brings traffic […]
Julius Fedorovicius
In Google Tag Manager Tips

LinkedIn Conversions API with Google Tag Manager. The Guide.

Setting up the LinkedIn Conversions API with server-side Google Tag Manager isnā€™t as complicated as it might sound, especially if youā€™ve worked with the Facebook Conversions API before. The two processes are quite similar. If youā€™re not familiar, donā€™t worry, in this guide, Iā€™ll walk you through everything you need to know to get the […]
Julius Fedorovicius
In Google Tag Manager Tips