GTM and Google Analytics 4 Naming Conventions

Updated: April 4th, 2025 Customizing data collection for Google Analytics 4 is definitely necessary, but reports can quickly get chaotic if you don’t follow any naming rules or practices. The same issue applies to Google Tag Manager once your projects grow. Naming your tags triggers and variables without adhering to specific guidelines can turn GTM […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Ads Conversion Tracking Not Working? Here’s how to fix it

Updated: April 4th, 2025 Google Ads conversion tracking. The cornerstone of measuring your advertising success, yet sometimes very slippery. If you’re pulling your hair out because Google Ads keeps showing zero conversions, don’t worry; you’re not alone. There are many places where things could have gone wrong. If you googled something like “Google Ads conversion […]
Julius Fedorovicius
In Google Ads tips

Click Element Variable in Google Tag Manager

Updated: April 4th, 2025 Google Tag Manager offers a whole bunch of variables that are at your disposal, built-in and user-defined ones. While I have posted many blog posts about user-defined variables (and I mean many, many, many, many…), this time, I’d like to spotlight the unsung hero of built-in variables, Click Element. To keep […]
Julius Fedorovicius
In Google Tag Manager Tips

3 Ways to Pull Data from Data Layer with Google Tag Manager

Updated: April 1st, 2025 The data layer is the foundation on which Google Tag Manager relies heavily. It ensures maximum flexibility, portability, and ease of implementation. In my other blog post, I have explained how it works and how you can get the most out of it. However, not all aspects were covered there. Since […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Tag Manager and Multiple Domains: How to Configure?

Updated: March 29th, 2025 So, you have probably landed on this article because you are working with multiple domains (e.g., domain1.com and domain2.com) and have some doubts on how to handle Google Tag Manager. Should you use one GTM container on all domains? Or should you use one container per domain? In this guide, I’ll […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Tag Manager Video Tracking Guide: Beyond Youtube

Updated: March 29th, 2025 Tracking pageviews is far from enough to understand what website visitors are doing on your site. You should also consider other interactions, such as clicks, views of particular elements, video interactions, etc. In today’s landscape of video players, the most popular embedded video player is Youtube (I have no stats to […]
Julius Fedorovicius
In Google Tag Manager Tips

Transferring Google Tag Manager to a new domain or website

If you’ve stumbled across this article, you are probably in a position where you have GA4 installed on your site using Google Tag Manager but are now changing your site’s domain or creating a new site and wanting to reuse an existing GTM container. First things first, this is possible. You can reuse the GTM […]
Julius Fedorovicius
In Google Tag Manager Tips

DOM Element variable in Google Tag Manager

Updated: March 18th, 2025 In this blog, I’ve already published articles about various Google Tag Manager variables, e.g., Auto-event variable, URL variable, Undefined variable, etc. But there’s one more that did not get a lot of publicity here, the DOM Element variable. That’s because it requires some technical knowledge, and I’m not its biggest fan (due […]
Julius Fedorovicius
In Google Tag Manager Tips