Track HubSpot Forms with Google Tag Manager and Google Analytics 4

Updated: October 20th, 2025 If you’re using HubSpot forms on your site to generate leads, you’ll find that the built-in form submission trigger in Google Tag Manager won’t work. Luckily, there is a solution! In this article, I will show you how you can track HubSpot forms with Google Tag Manager and Google Analytics 4. […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Tag Manager vs Page Speed: The Impact and How to Improve

Updated: October 20th, 2025 One of the main selling points of Google Tag Manager to marketers (that you can notice even on their landing page) is that it optimizes page speed or pages can load faster. But is that true? Does GTM (or any other tag management solution) really give wings to your website? The short answer is: it depends. […]
Julius Fedorovicius
In Google Tag Manager Tips

Track Gravity Forms With Google Tag Manager and GA4

Updated: October 17th, 2025 Gravity Forms is a customizable WordPress plugin that enables you to add simple or complex forms to your website, blog, or whatever you’re running on WP. However, just like any important interaction, tracking form submissions is necessary to understand visitors’ behavior better. In this blog post, I’ll show you how to […]
Julius Fedorovicius
In Form Tracking Google Tag Manager Tips

Setting up cookie consent for Microsoft Clarity (V2)

Updated: October 13th, 2025 When you enable Microsoft Clarity on your website, it automatically sets cookies on a visitor’s browser regardless of consent, but you can configure this behavior to comply with privacy requirements. If your website receives visitors from the European Economic Area (EEA), the United Kingdom (UK), or Switzerland (CH), you’re required to […]
Julius Fedorovicius
In Google Tag Manager Tips

Quick Guide: dataLayer.push with examples

Updated: October 7th, 2025. This quick guide was born after getting multiple questions from Google Tag Manager beginners/intermediate users: when should I use dataLayer.push() and when Data Layer declaration (dataLayer = [{}])?  The reason why this question was raised at all is that Google Tag Manager’s official documentation used to be a bit misleading in some […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Tag Manager Checklist – 75 Steps to Prepare a Website

Updated: August 21st, 2025 If you’re constantly working with Google Tag Manager, you’ve probably started noticing some repetitions, each project requires checking the same set of things/settings/data over and over again: Have you double-checked whether all required GA4 E-commerce data is in place? What about custom dimensions? The list could go on and on. After implementing GTM […]
Julius Fedorovicius
In Google Tag Manager Tips Resources

dataLayer.push not working? Here are some reasons and solutions

The data layer is a key component within Google Tag Manager for collecting and managing website data. The dataLayer.push method is the standard way to send information into this layer, making it available for you or your developers to interact with it. However, is dataLayer.push not working on your end? This article will explore the […]
Julius Fedorovicius
In Google Tag Manager Tips