Use Enhanced Ecommerce Data in Pinterest Tag with GTM

One of the reasons why I just love working with Google Tag Manager is the possibility to reuse data and send them to multiple marketing/analytics tools at once. In 2019, Simo Ahava posted an article that explains how to adapt Google Analytics Enhanced Ecommerce data and send it to Facebook Pixel. Later, I used his solution […]
Julius Fedorovicius
In Google Tag Manager Tips

How To Export a Part of Google Tag Manager Container

Updated: September 16th, 2020. What’s new in the update? In the past, the Google Tag Manager interface allowed only to export a full container. From now on, you can use the built-in features to export only a part of the container too.  In case you didn’t know, Google Tag Manager has this really useful Import/Export functionality which is […]
Julius Fedorovicius
In Google Tag Manager Tips

How to convince someone to start using Google Tag Manager?

Here’s a situation: you’ve read several articles introducing Google Tag Manager and how can it help you improve marketing and analytics processes by bringing control back to the hands of marketers/analysts. So you decide to introduce it to your company/client. However, you face resistance. For example, a lead developer of your company says that Google […]
Julius Fedorovicius
In Google Tag Manager Tips

Use GA Standard Ecommerce Data in Facebook Pixel with GTM

In 2019, Simo Ahava has posted a guide on how to reuse the Google Analytics Enhanced Ecommerce data in Facebook Pixel. While Enhanced Ecommerce is definitely a recommended solution to track sales with GA, there are still quite many projects that use its primitive predecessor, Standard Ecommerce. In case you did not know, Standard Ecommerce […]
Julius Fedorovicius
In Google Tag Manager Tips

Cross-domain Tracking in Unbounce Landing Pages

Recently, I had a task to work on an Unbounce landing page, and to make things a little more complicated, visitors were redirected to another domain’s Thank You page after successful form submission. If you want to properly track such form submissions with Google Analytics, you need to implement Cross-domain tracking. However, not everything was straightforward […]
Julius Fedorovicius
In Google Analytics Tips

Extract a Price from a Page with Google Tag Manager

While DOM scraping is not recommended (because it’s quite fragile) in web tracking, sometimes you just have no other choice. Asking a developer to push a certain data point to the Data Layer is always the best practice but in some projects, you have just two options: try to fetch a certain value from the page […]
Julius Fedorovicius
In Google Tag Manager Tips

10 Most Common Enhanced Ecommerce Mistakes (Implemented via GTM)

Updated: June 7th, 2020. Enhanced Ecommerce (EE) is probably the most powerful web tracking feature in the Google Analytics toolset (I intentionally added the word “probably” so that I would more or less right #thanksCarlsberg). It allows you to track not only the final goal (purchase or something similar) but also the entire funnel (starting from […]
Julius Fedorovicius
In Google Tag Manager Tips