Multi-Currency Ecommerce Tracking in Google Analytics with GTM

So you’re planning to implement (or are already implementing) Ecommerce tracking in Google Analytics via Google Tag Manager. Some things went smoother, some not so much. In this case, an online store supports multiple currencies meaning that some purchases can be completed in euros, while the rest are in, say, pounds. Google Analytics reports display only […]
Julius Fedorovicius
In Google Tag Manager Tips

Fire a tag only on the first page view with Google Tag Manager

Recently, I’ve received a question from one of my readers asking how can he fire a tag only on the first page view. What’s a use case for that? Situations may vary but that reader mentioned firing tags of ad-networks for the purpose of remarketing or running time-sensitive campaigns. For example, he wants to show […]
Julius Fedorovicius
In Google Tag Manager Tips

Track Custom Events with Twitter Pixel and Google Tag Manager

In the past, I have already explained how you can track user interactions with Facebook and Twitter Pixels. At first sight, their functionality looks pretty similar: there is a list of supported events (e.g. Pageview, Signup, etc.) which can be tracked on a website. In addition to that, Facebook Pixel supports trackCustom method which makes the […]
Julius Fedorovicius
In Google Tag Manager Tips

How to Annoy Email Subscribers Less with Google Tag Manager

Note: this blog post was written a while ago. My current email marketing stack has changed, but the principles explained in this article are still valid. I am constantly offering my readers to subscribe to Analytics Mania weekly newsletter. There are two types of tools that I use: embedded forms (by Omnisend) in each blog post […]
Julius Fedorovicius
In Google Tag Manager Tips

[VIDEO] Track When Website Element Appears in the Viewport with GTM

Apparently, making video tutorials is really hard! When Julian from MeasureSchool contacted me regarding a video collaboration, I thought that this would be a piece of cake. Why would it be difficult? You just start recording, say everything you want and hit the Stop button. Right? Wrong 🙂 This is so far from the truth! Videos require […]
Julius Fedorovicius
In Google Tag Manager Tips

Track DISQUS Comments with Google Analytics and GTM

Updated: May 12th, 2017. DISQUS is an easy solution to install comments in any website. Just by adding a snippet of code you enable your readers to post comments. In this blog post I’ll show you how to track DISQUS comments with Google Analytics (via Google Tag Manager). Note: this blog post teaches how to track events with Universal Analytics. If […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Recipes Google Tag Manager Tips

Introducing Grand Library of GTM Recipes

When I was learning how to properly use GTM and stumbled upon Lunametrics’ tag manager recipes, I thought it would be awesome, if someone created an all-in-one list where I could quickly find all popular (or new) GTM recipes. Years have passed and no one has done it. Heck, why can’t I be the one who collects (or shares […]
Julius Fedorovicius
In Google Tag Manager Recipes Google Tag Manager Tips