How to Exclude Internal Traffic in Google Analytics 4

Updated: March 30th, 2025 When you implement Google Analytics 4, you are tracking your own interactions/events as well. That’s the default. That becomes an even larger problem when working with a larger business (having more employees). Every visit/event made by an employee skews your data. Luckily, this can be fixed because you can exclude internal […]
Julius Fedorovicius
In Google Analytics Tips

Page Variables and Pageview Triggers in Google Tag Manager

Updated: March 30th, 2025 As you probably already know, Google Tag Manager is a fantastic tool that lets you manage your tracking codes and activate them whenever needed. With GTM, you can fire your tags whenever a visitor submits a form, clicks a link, etc. But the most basic (yet still very crucial) is when […]
Julius Fedorovicius
In Google Tag Manager Tips

A Guide to DebugView in Google Analytics 4

Updated: March 30th, 2025 Never trust your gut when implementing something in Google Analytics (or any other platform). Always verify that the data was received by the platform and displayed in reports as you expect it. Luckily, GA4 has a neat feature called DebugView. DebugView in Google Analytics 4 allows for the granular checking of […]
Julius Fedorovicius
In Google Analytics Tips

Path Exploration report in Google Analytics 4

Updated: March 30th, 2025 Exploration reports in Google Analytics 4 are a suite of features that allow you to dive deeper into your data. In the past, I have explained how to work with Free Form reports and Funnel Exploration. This time, let’s look at another type of report, Path Exploration. In the older versions of […]
Julius Fedorovicius
In Google Analytics Tips

Data Layer Variable in GTM: What, Why, and Where?

Updated: March 30th, 2025 To work with Google Tag Manager, you need to know three key concepts: tags, triggers, and variables. But, as you dive deeper, you will come across the fourth one, the Data Layer. Google Tag Manager and Data Layer are frequently found in the same sentence. These concepts work hand in hand […]
Julius Fedorovicius
In Google Tag Manager Tips

How to Track Custom Events with Google Analytics 4

Updated: March 30th, 2025 Google Analytics 4 has a steep learning curve. In one of my previous blog posts, I explained how GA4 event tracking works in general. But if you understand the basics of Google Analytics 4 and want to dive deeper into custom event tracking, you’ve come to the right place. In this […]
Julius Fedorovicius
In Google Analytics Tips

Google Tag Manager Best Practices: 24 Tips

Updated on March 30th, 2025 Google Tag Manager (GTM) is a powerful tool that lets you add and edit tracking codes (tags) without much intervention from the IT department (although there are some nuances, and the classic “it depends” plays a significant role here). It is also much more convenient to control all your tags […]
Julius Fedorovicius
In Google Tag Manager Tips Resources

Google Analytics 4 Explorations: a Complete Guide

Google Analytics 4 may not hold its strength in the built-in standard reports that it provides, but it does make up for it with its Explorations feature. Google Analytics 4 explorations allow you to dive deeper into your data to get insights through customizable and interactive reports tailored to your business needs. For example, you […]
Julius Fedorovicius
In Google Analytics Tips