Track LinkedIn Conversions with Google Tag Manager

Just like Facebook and Twitter, LinkedIn also offers an advertising pixel and conversion tracking. Regarding functionality, Facebook is way above its competition (and available resources). However, if you’re still looking forward to using LinkedIn ads and measuring their impact, this guide should give all the needed answers because I’ll teach you how to track LinkedIn […]
Julius Fedorovicius
In Google Tag Manager Tips

Data Redaction in Google Analytics 4

Updated: October 17th, 2024 Data redaction in Google Analytics 4 can safeguard against the collection of personally identifiable information (PII) that may unexpectedly find its way into your data. For example, the URL of your form’s “Thank you” page might contain the visitor’s email address. This automatically will be tracked by Google Analytics (or any […]
Julius Fedorovicius
In Google Analytics Tips

How to Filter a Standard GA4 Report by Event Name

Updated: October 16th, 2024 Even though Google Analytics 4 lets you customize standard reports (in the “Reports” section), there are limits. One of the most annoying things is that not all dimensions are available to build a filtered report. It’s simple to have a report based on a page hostname, page path, or something similar. But can […]
Julius Fedorovicius
In Google Analytics Tips

“At any point in time” option in Google Analytics 4

Some things in Google Analytics 4 can leave you with more questions than answers. I ended up in this situation while writing this blog post. Initially, I intended to write this article just as another tutorial that provides all the answers to the reader. But now, I must admit I have more questions than answers. […]
Julius Fedorovicius
In Google Analytics Tips

Open Funnel vs Closed Funnel in Google Analytics 4

One of the welcome improvements in Google Analytics 4 (compared to the previous version) is Funnel Exploration. In the past, funnel visualizations were inflexible, and if you messed up anything in your configuration, your data would remain corrupted. This changed with GA4 when the possibility of ad hoc funnels was finally developed. This means that […]
Julius Fedorovicius
In Google Analytics Tips

How to Find Referral Traffic in Google Analytics 4

Have you ever wondered what websites drive traffic to your own? While GA4 can track this information, the challenge sometimes lies in finding its location in the interface. Google Analytics 4 lacks a pre-defined report dedicated to showing referral traffic data, but fear not; this tutorial will cover three different ways how you can find […]
Julius Fedorovicius
In Google Analytics Tips

How to find broken links with Google Analytics 4

When you implemented tracking on your site, you likely did it so that you could see what users are doing and make improvements accordingly. As a result, your website is everchanging. However, there’s a drawback: you might forget to make some updates here and there, which can cause broken links. These are the links on […]
Julius Fedorovicius
In Google Analytics Tips

Click Element “contains” not working in Google Tag Manager

Have you ever set up a trigger using the Click element and Google Tag Manager, tested your tag, and found that it wasn’t working? You double-check that you’ve followed all the right logic, but it’s still giving you issues! Clearly, this must be a bug in GTM, right? Well, before you drive yourself crazy, let […]
Julius Fedorovicius
In Google Tag Manager Tips