Prevent Duplicate Form Submissions with Google Tag Manager

With Google Tag Manager, you can track various user interactions, including form submissions, and send this data to Google Analytics 4 or another analytics platform for deeper insights. But what happens when a user submits the same form multiple times or repeatedly refreshes the “Thank You” page? These duplicate submissions can skew your data! In […]
Julius Fedorovicius
In Google Tag Manager Tips

A Guide to Bounce rate in Google Analytics 4

Updated: January 4th, 2025 Bounce rate. Some people love it. Some hate it. When Google Analytics 4 was introduced, bounce rate was not available (even though many people used it in the previous versions of GA). However, after a couple of years, it is back. In this tutorial, I will explain what it is and […]
Julius Fedorovicius
In Google Analytics Tips

Ecommerce conversion rate in Google Analytics 4

Updated: December 10th, 2024 In the older version of Google Analytics, there was a metric called Ecommerce conversion rate. Even though no such metric is available in Google Analytics 4, it’s still possible to build a report with it. In this quick tutorial, I will show you how to find ecommerce conversion rate in GA4 standard […]
Julius Fedorovicius
In Google Analytics Tips

Track LinkedIn Conversions with Google Tag Manager

Just like Facebook and Twitter, LinkedIn also offers an advertising pixel and conversion tracking. Regarding functionality, Facebook is way above its competition (and available resources). However, if you’re still looking forward to using LinkedIn ads and measuring their impact, this guide should give all the needed answers because I’ll teach you how to track LinkedIn […]
Julius Fedorovicius
In Google Tag Manager Tips

Data Redaction in Google Analytics 4

Updated: October 17th, 2024 Data redaction in Google Analytics 4 can safeguard against the collection of personally identifiable information (PII) that may unexpectedly find its way into your data. For example, the URL of your form’s “Thank you” page might contain the visitor’s email address. This automatically will be tracked by Google Analytics (or any […]
Julius Fedorovicius
In Google Analytics Tips

How to Filter a Standard GA4 Report by Event Name

Updated: October 16th, 2024 Even though Google Analytics 4 lets you customize standard reports (in the “Reports” section), there are limits. One of the most annoying things is that not all dimensions are available to build a filtered report. It’s simple to have a report based on a page hostname, page path, or something similar. But can […]
Julius Fedorovicius
In Google Analytics Tips