Track Calendly with Google Tag Manager and GA4

Updated: October 14th, 2025 If you landed on this page, you (most likely) have embedded a Calendly calendar on your website. People land on your website, they can schedule appointments, and you would like to see that data in your analytics (e.g., Google Analytics 4). If my guess was correct, you have come to the right […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Tag Manager Data Layer Explained

Updated: October 14th, 2025 The Data layer is one of the key concepts in the world of Google Tag Manager. When you fully utilize the Data Layer,  it is the fastest way to level up your data collection across web properties (in fact, a broken data layer = severely crippled GTM). At first, the Google […]
Julius Fedorovicius
In Google Tag Manager Tips

Setting up cookie consent for Microsoft Clarity (V2)

Updated: October 13th, 2025 When you enable Microsoft Clarity on your website, it automatically sets cookies on a visitor’s browser regardless of consent, but you can configure this behavior to comply with privacy requirements. If your website receives visitors from the European Economic Area (EEA), the United Kingdom (UK), or Switzerland (CH), you’re required to […]
Julius Fedorovicius
In Google Tag Manager Tips

Track Contact Form 7 with Google Tag Manager and GA4

Updated: October 13th, 2025 Contact form 7 is yet another pretty popular form plugin for WordPress. What do good marketers do with forms? They track submissions with Google Analytics 4 and then measure the overall performance: where do those conversions come from? Which forms perform better? etc. Nowadays, one of the most popular ways to track […]
Julius Fedorovicius
In Form Tracking Google Tag Manager Tips

How to Setup and Install Google Analytics 4 (3 ways)

Updated: October 13th, 2025 If you want to measure the performance of your website, you must use some web analytics tool. Google Analytics 4 is one of them. It allows you to see the number of sessions, visitors, most popular traffic sources, etc. But to get that, first, you need to install GA4 on a […]
Julius Fedorovicius
In Google Analytics Tips

How to Install Google Tag Manager on your Website

Updated: October 13th, 2025 Even though this topic might sound way too basic for some of you, remember that there are nuances you should keep in mind. In this blog post, I’ll describe several ways to install Google Tag Manager on a website, highlighting the pros and cons of each option. If you haven’t done this, […]
Julius Fedorovicius
In Google Tag Manager Tips

Unassigned in Google Analytics 4 (and how to fix it)

Updated: October 13th, 2025 You open the Traffic Acquisition reports in Google Analytics 4 and see a mysterious Unassigned. In Google Analytics 4, “Unassigned” is the default channel group for traffic that GA4 cannot categorize into any of its other predefined channels, like “Organic Search” or “Paid Social.” This often happens when the source, medium, or […]
Julius Fedorovicius
In Google Analytics Tips

Google Tag Gateway: What is it, and How to Configure it

Updated: October 10th, 2025 You’ve probably heard about the growing concerns about how increasing privacy restrictions and blockers make it harder to collect accurate analytics data. Google has given us the tools to deal with this, like server-side tagging and Google Tag Gateway. In this article, we’ll explore Google Tag Gateway: what it is, how […]
Julius Fedorovicius
In Google Analytics Tips

How to Track Clicks with Google Analytics 4 (2 Options)

Updated: October 10th, 2025 If you are starting to get a grip on Google Tag Manager, click tracking is probably one of the most demanded things you want to implement. Your website has many clickable elements, and you want to understand how website visitors interact with them. In this blog post, we will look at […]
Julius Fedorovicius
In Google Analytics Tips