Free Form Reports in Google Analytics 4 (GA4 Explorations)

Updated: November 25th, 2025 In the Google Analytics 4 interface, you have several options for viewing data (Reports section, Explore, Advertising). This time, we’ll focus on the Explore (a.k.a. Explorations). It’s the place where you can do ad-hoc analysis and dig deeper into your data. In today’s blog post, I wanted to focus on one […]
Julius Fedorovicius
In Google Analytics Tips

Custom JavaScript variable in Google Tag Manager

Updated: November 21st, 2025 When it comes to tracking user interactions and customizing data collection, Google Tag Manager (GTM) offers incredible flexibility through its built-in variables. However, sometimes the default options just aren’t enough for the specific insights you need. That’s where the Custom JavaScript variable comes in. With a bit of JavaScript, you can […]
Julius Fedorovicius
In Google Tag Manager Tips

Track Vimeo Player with Google Tag Manager and Google Analytics 4

Updated: November 21st, 2025 Google Tag Manager offers a built-in YouTube video trigger, and GA4’s ‘Enhanced Measurement’ also automatically tracks YouTube videos. But that’s about it. If you are dealing with some other player, you will need to implement custom solutions. And that’s exactly what we are going to do in this blog post. I […]
Julius Fedorovicius
In Google Tag Manager Tips

Demystifying user_engagement Event in Google Analytics 4

Updated: November 21st, 2025 If you are at least a little familiar with event tracking in Google Analytics 4, you already know that one of the automatically tracked events is called user_engagement. When exactly does it fire on a website? After looking at the official Google Analytics documentation, you’ll see this: user_engagement fires when the app is […]
Julius Fedorovicius
In Google Analytics Tips

Regex in Google Analytics 4 (Regular Expressions)

Updated: November 20th, 2025  Have you opened Google Analytics 4, seen the term “regex” and thought to yourself, “What’s that?” If yes, this article is for you! Even if you have worked with regex (regular expressions) before, there may be something new for you to learn here, too. Regular expressions are special sequences of characters […]
Julius Fedorovicius
In Google Analytics Tips

Exclude URL Query Parameters in Google Analytics 4

Updated: November 20th, 2025 In Universal Analytics (GA3), a feature called “Exclude URL query parameters” allowed you to remove unwanted parameters from the URLs and have cleaner reports. When I wrote this blog post, this feature was not available by default in Google Analytics 4 (there’s data redaction, but it’s not a complete replacement for […]
Julius Fedorovicius
In Google Analytics Tips