Social interactions that occur on your website clearly indicate a high level of user engagement, so there is no question that we need to track social interactions. Fortunately, it’s pretty easy to track them. In this blog post, I’ll show you how to track social interactions with Google Tag Manager and send that data to […]
To make your life a little easier, I’ve assembled a huge list of Google Tag Manager (GTM) terms to help you avoid confusion in the future. Whether you’re looking to understand the language of GTM or help train someone else, this Google Tag Manager glossary should be your best companion. It should not only make you smarter, […]
It’s quite evident that users sometimes face difficulties while navigating through a website. As users, we hate that part when we have no solution even after a few attempts. Many websites have a help-desk, but it’s quite a long and tedious process to pick up the phone and make a call, or send an email […]
Data Layer is the foundation, which Google Tag Manager heavily relies on. It ensures maximum flexibility, portability, and ease of implementation. In my other blog post, I have explained how it works and how you can the most out of it. However, not all aspects were covered there. Since data can be saved using different structures, it […]
Today’s blog post will be a quick one. Yesterday, I stumbled upon Simo Ahava’s old blog post – Dynamically Added Meta Data Indexed By Google Crawlers. It describes how you can inject SEO metadata to website’s <head> with Google Tag Manager, such as description or keywords. So I thought, what about changing Google Chrome address bar color?
If you google “how to reduce bounce rate”, you’ll get a ton of useful resources which describe how you should improve your content, add more call-to-action, etc. And I totally agree with them. Content IS the king. The more I publish posts on this blog, the more I realize it’s true. But this blog post […]
Even though this topic (How to install Google Tag Manager) might sound way too basic for some of you, remember that there are nuances you should keep in mind. In this blog post, I’ll describe several ways how to install Google Tag Manager on a website, highlighting pros and cons of each option.
Every time I think “I know a LOT about Google Tag Manager”, a totally new horizon opens up, which leaves me thinking “Nope. I am still just a youngling and there’s so much left to learn”. My another GTM breakthrough happened when I took a deeper dive into Google Tag Manager variables. I was successfully utilizing Data […]
Are you looking for ways to fire a specific tracking script or pop-up after 20-second-delay? If your answer is Yes, then hop on board, because I’ll show you how to make use of timer trigger (gtm.timer) in Google Tag Manager.
Updated: May 20th, 2017. If you’re already using Facebook for marketing, you want to measure the results and be more efficient, right? But how can you track interactions such as LIKE button clicks? What about conversions? Everything used to work like this – you send an email to the developer with requirements of what should be tracked and it takes […]