How to Track QR Codes with Google Analytics 4

Updated: October 23rd, 2025 If your business runs printed or billboard ads, you can still measure their impact on your website traffic. That can be done with the help of QR codes. Someone sees your ad, scans its QR code, and is redirected to your website/landing page. Here, Google Analytics 4 joins the game and […]
Julius Fedorovicius
In Google Analytics Tips

The Magic of Cookies with Google Tag Manager

Updated: October 23rd, 2025 Cookies are a vital aspect of the average user’s internet experience (of course, there are some side effects, too). Still, the initial idea was novel – to have a more personalized experience across the web. Cookies are handy for marketers, too. They retain information that helps better understand users’ browsing behavior, […]
Julius Fedorovicius
In Google Tag Manager Tips

How to Find Search Terms in Google Analytics 4?

Updated: October 22nd, 2025 If your website has a site search feature, you probably want to know what people are looking for. That’s where Google Analytics can help. While Google Analytics 4 tracks site search automatically via Enhanced Measurement, finding the actual search terms isn’t always straightforward. The data might seem hidden in standard reports […]
Julius Fedorovicius
In Google Analytics Tips

A Guide to Custom Dimensions in Google Analytics 4

Updated: October 22nd, 2025 Google Analytics (or any other similar tool) won’t help you much if you use it just “out of the box”. I’m talking about the classic “just add one line of JavaScript to your site and start tracking”. If you want to benefit from a platform, you have to customize your data […]
Julius Fedorovicius
In Google Analytics Tips

LinkedIn Conversions API with Google Tag Manager. The Guide.

Setting up the LinkedIn Conversions API with server-side Google Tag Manager isn’t as complicated as it might sound, especially if you’ve worked with the Facebook Conversions API before. The two processes are quite similar. If you’re not familiar, don’t worry, in this guide, I’ll walk you through everything you need to know to get the […]
Julius Fedorovicius
In Google Tag Manager Tips

A Guide to Google Analytics Client ID

Updated: October 20th, 2025 If you have landed on this blog post and want to learn about this topic, congratulations. This indicates that you want to go beyond the beginner level. It’s time to go under the hood and understand how Google Analytics generates and uses client IDs. The Google Analytics client ID is a […]
Julius Fedorovicius
In Google Analytics Tips

Google Tag Manager Custom Event Trigger Explained

Updated: October 20th, 2025 The Custom Event trigger in Google Tag Manager might sound boring, but it is a concept you cannot ignore because of its wide application. Without it, you wouldn’t be able to track clicks, AJAX form submissions, etc. More than 80% of Google Tag Manager Recipes require custom events. So what is […]
Julius Fedorovicius
In Google Tag Manager Tips

Track Gravity Forms With Google Tag Manager and GA4

Updated: October 17th, 2025 Gravity Forms is a customizable WordPress plugin that enables you to add simple or complex forms to your website, blog, or whatever you’re running on WP. However, just like any important interaction, tracking form submissions is necessary to understand visitors’ behavior better. In this blog post, I’ll show you how to […]
Julius Fedorovicius
In Form Tracking Google Tag Manager Tips

A Guide to DebugView in Google Analytics 4

Updated: October 15th, 2025 Never trust your gut when implementing something in Google Analytics (or any other platform). Always verify that the data was received by the platform and displayed in reports as you expect it. Luckily, GA4 has a neat feature called DebugView. DebugView in Google Analytics 4 allows you to monitor incoming events […]
Julius Fedorovicius
In Google Analytics Tips