IMPORTANT UPDATE: Due to GDPR (General Data Protection Regulation) this cookie consent is not relevant anymore. Read this step-by-step guide instead how to implement a new GDPR Cookie Consent Notification with Google Tag Manager. ======= Have you ever wondered why some sites display a cookie consent notice? If you or your business is located in […]
This week, the team behind Google Tag Manager rolled out a new (and awesome) GTM feature – Google Analytics settings variable which makes Universal Analytics tag management much easier. In this blog post, I’ll explain what it does, what problems does it solve and how it will make your life easier.
Updated: May 12th, 2017. DISQUS is an easy solution to install comments in any website. Just by adding a snippet of code you enable your readers to post comments. In this blog post I’ll show you how to track DISQUS comments with Google Analytics (via Google Tag Manager).
Why doesn’t my tag fire? What data can I send to Google Analytics? Why didn’t this trigger work? When it comes to Google Tag Manager, we sometimes run into trouble that requires further investigation of what’s going on. One of the most important, yet commonly overlooked steps in the GTM process is debugging. It allows us to ensure that every possible user […]
Are you confused about the difference between Google Analytics and Universal Analytics? Or maybe you’re having a hard time explaining the difference to your customer/coworker? If you answered Yes to at least one of these questions, then this blog post is for your. Originally, I wasn’t planning to publish this article. In the last 2 […]
Let’s admit it – 404 errors suck. From both visitor’s and website owner’s perspective. As a website owner, you don’t want your visitors to appear in a dead end. It hurts your brand, your conversions, and in some cases your search engine optimization efforts. But that shouldn’t be a problem anymore, because in this blog post I’ll […]
Have you ever been in a situation when you need to extract a part of URL and turn it into a variable in Google Tag Manager? I have. The most common demand is to transfer a so-called query string parameters to GTM. For example, I have a web address https://www.example.com/?product_id=123&category=shoes. Believe it or not, but […]
If you’re already using Twitter as a marketing tool, you want to measure the results, right? But how can you track interactions such as “Tweet” button clicks? What about Twitter conversions? Everything used to work like this – you send an email to the developer with requirements of what should be tracked and it takes him weeks complete […]
Although digital analytics and tag management is a serious topic that we all care about, sometimes it is healthy to relax and look at what we are doing with a touch of humor. April Fools is coming, so I decided to cheer my readers up and post a compilation of Google Tag Manager reaction GIFs. I […]
Multiple websites have added Konami code as a joke to their websites. In case you don’t know, it’s a cheat code in many Konami games, where the cheat is executed with a sequence of key presses on the keyboard. In this blog post I’ll show several examples how you can easily add Konami code with […]