Missing Revenue in Google Analytics 4? Here’s how to fix it

Updated: April 4th, 2025 Here’s a situation. You implement GA4 ecommerce tracking, check the reports, and see that revenue is missing or incomplete. Why? This can happen for various reasons, such as incorrect event configuration, missing or invalid parameters, data processing issues, etc. In today’s blog post, I will explain what to do if you see no […]
Julius Fedorovicius
In Google Analytics Tips

Annotations in Google Analytics 4: 8 Ideas How to Use Them

Annotations in Google Analytics 4 are a welcome addition, considering this feature has been available in Universal Analytics for a long time. For those of you who appreciate the ability to add context to your data, this update is definitely a step in the right direction. If you’ve ever found yourself analyzing a sudden spike […]
Julius Fedorovicius
In Google Analytics Tips

Where to Find File Download Data in Google Analytics 4?

Updated: April 1st, 2025 Google Analytics 4 is capable of tracking additional events, not just page views. This is all possible thanks to Enhanced Measurement. But finding that data in GA4 reports is trickier than you might think. In this article, I will explain where to find file download data in Google Analytics 4. Video […]
Julius Fedorovicius
In Google Analytics Tips

Track email campaigns in Google Analytics 4

Updated: March 28th, 2025 Google Analytics (and many other similar tools) cannot track email campaigns by default. So how can you know which emails are driving most of the traffic and conversions to your business? Additional configuration is needed. In this article, I will explain all you need to know to track email campaigns in […]
Julius Fedorovicius
In Google Analytics Tips

How to build custom reports in Google Analytics 4

Updated: March 28th, 2025 In the older versions of Google Analytics, there was a section in Customization > Custom Reports where you could build custom reports. Things have changed in Google Analytics 4 with the introduction of Explorations. In today’s blog post, I will explain how to build custom reports in Google Analytics 4 with Explorations by […]
Julius Fedorovicius
In Google Analytics Tips

Missing Demographic Data in Google Analytics 4? Here are the reasons

Updated: March 27th, 2025 Google Analytics 4 reports have a section called Demographics that provides insights into your audiences, such as their age or gender. But it’s pretty common (especially among GA4 beginners) that those reports have no data. Why? Let me explain. In this article, we’ll explore possible reasons why you have missing demographic data in Google […]
Julius Fedorovicius
In Google Analytics Tips

Google Analytics 4 Key Events Not Working? Here are the solutions

Updated: March 26th, 2025 In this industry, few things are more frustrating than investing time in a tutorial or video, following every step, only to find that your setup doesn’t work as expected. Maybe the blog post you followed was outdated, or you misunderstood a crucial detail in the tutorial. Perhaps a bug in the […]
Julius Fedorovicius
In Google Analytics Tips

Transferring Google Tag Manager to a new domain or website

If you’ve stumbled across this article, you are probably in a position where you have GA4 installed on your site using Google Tag Manager but are now changing your site’s domain or creating a new site and wanting to reuse an existing GTM container. First things first, this is possible. You can reuse the GTM […]
Julius Fedorovicius
In Google Tag Manager Tips