Google Analytics Real-time Reports Not Working? Here’s How To Fix It

Updated: October 28th, 2025  Here’s a situation. You have just set up Google Analytics tracking, opened GA Real-time reports, and nothing. You don’t see anything. No page views, no events, nothing. Sounds familiar? Relax. You’re not alone. To save you (and others) some time, I’ve compiled a list of the most common mistakes in why Google Analytics […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips

How to Track QR Codes with Google Analytics 4

Updated: October 23rd, 2025 If your business runs printed or billboard ads, you can still measure their impact on your website traffic. That can be done with the help of QR codes. Someone sees your ad, scans its QR code, and is redirected to your website/landing page. Here, Google Analytics 4 joins the game and […]
Julius Fedorovicius
In Google Analytics Tips

The Magic of Cookies with Google Tag Manager

Updated: October 23rd, 2025 Cookies are a vital aspect of the average user’s internet experience (of course, there are some side effects, too). Still, the initial idea was novel – to have a more personalized experience across the web. Cookies are handy for marketers, too. They retain information that helps better understand users’ browsing behavior, […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Analytics 4 Tutorial for Beginners

Updated: October 23rd, 2025 Compared to the previous versions, GA4 is a completely revamped platform. New interface, new tag template in Google Tag Manager, new data model, new steps to configure, etc. This raises many questions: where to get started? What should be the optimal setup? If you are unsure how to get started, you’ve […]
Julius Fedorovicius
In Google Analytics Tips

Data Layer Variable in GTM: What, Why, and Where?

Updated: October 23rd, 2025 To work with Google Tag Manager, you need to know three key concepts: tags, triggers, and variables. But, as you dive deeper, you will come across the fourth one, the Data Layer. Google Tag Manager and Data Layer are frequently found in the same sentence. These concepts work hand in hand […]
Julius Fedorovicius
In Google Tag Manager Tips

What is Conversion Linker in Google Tag Manager?

Updated: October 22nd, 2025 In the past, advertising, targeting, and understanding ad effectiveness heavily relied on third-party cookies. However, prompted by heightened privacy concerns, many browsers have implemented or are in the process of imposing stricter controls on the usage of first- and third-party cookies, which were critical for Google Ads conversion tracking. Starting January […]
Julius Fedorovicius
In Google Ads tips Google Tag Manager Tips

How to Exclude Internal Traffic in Google Analytics 4

Updated: October 22nd, 2025 When you implement Google Analytics 4, you are tracking your own interactions/events as well. That’s the default. That becomes an even larger problem when working with a larger business (having more employees). Every visit/event made by an employee skews your data. Luckily, this can be fixed because you can exclude internal […]
Julius Fedorovicius
In Google Analytics Tips

How to Find Search Terms in Google Analytics 4?

Updated: October 22nd, 2025 If your website has a site search feature, you probably want to know what people are looking for. That’s where Google Analytics can help. While Google Analytics 4 tracks site search automatically via Enhanced Measurement, finding the actual search terms isn’t always straightforward. The data might seem hidden in standard reports […]
Julius Fedorovicius
In Google Analytics Tips

A Guide to Custom Dimensions in Google Analytics 4

Updated: October 22nd, 2025 Google Analytics (or any other similar tool) won’t help you much if you use it just “out of the box”. I’m talking about the classic “just add one line of JavaScript to your site and start tracking”. If you want to benefit from a platform, you have to customize your data […]
Julius Fedorovicius
In Google Analytics Tips