Subdomain Tracking with Google Analytics 4

Updated: September 2nd, 2025 If you are working with a business that operates on multiple subdomains (e.g., blog.business.com, support.business.com, www.business.com, etc.), you will most likely want to track website visitors with Google Analytics 4 across all these websites. If yes, what configurations do you need to have a proper setup? The good news is that the […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips

Top 22 Benefits of Google Analytics 4

Updated: August 28th, 2025 When people talk about Google Analytics 4, they often compare it to its predecessor, Universal Analytics. How is GA4 better? Why should I use it? If you have similar questions in mind, this blog post is exactly what you need. In it, I will walk you through the top benefits of […]
Julius Fedorovicius
In Google Analytics Tips

dataLayer.push not working? Here are some reasons and solutions

The data layer is a key component within Google Tag Manager for collecting and managing website data. The dataLayer.push method is the standard way to send information into this layer, making it available for you or your developers to interact with it. However, is dataLayer.push not working on your end? This article will explore the […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Tag Manager vs Google Analytics explained

Updated: July 17th, 2025 When I first heard about Google Tag Manager (GTM) in early 2013, I felt a bit confused. At that time, I had no idea that tag management was a thing, so naturally, I found myself questioning what Google Tag Manager is. What’s the difference between Google Analytics events and GTM events? And nowadays, I still notice […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips

A Guide to UTM Parameters in Google Analytics 4

Updated: July 17th, 2025 UTM parameters are additional information you can add to links to your site. Tracking these additional parameters in Google Analytics 4 allows a more detailed view of how users reach your site. Have you previously run email marketing campaigns and been unable to determine how much traffic lands on your site […]
Julius Fedorovicius
In Google Analytics Tips

How to Track Events with Google Analytics 4 and Google Tag Manager

Updated: July 17th, 2025 When Google Analytics 4 was introduced, it was announced as an event-based analytics tool where everything is an event (from pageview to purchase). There are so many things to know about all of this that eventually, everything materialized into a blog post and a video tutorial. Today, I will show how […]
Julius Fedorovicius
In Google Analytics Tips

Microsoft Consent Mode. How to Configure it?

Updated: July 17th, 2025 This article was written by Rick Beijen, who was kind to share his tips with Analytics Mania’s readers If you are using Microsoft Ads (also known as Bing ads), you are now required to implement Microsoft Consent Mode. If you haven’t implemented Microsoft consent mode already and are in the required […]
Rick Beijen
In Google Tag Manager Tips

How to Install Google Tag Manager on your Website

Updated: July 17th, 2025 Even though this topic might sound way too basic for some of you, remember that there are nuances you should keep in mind. In this blog post, I’ll describe several ways to install Google Tag Manager on a website, highlighting the pros and cons of each option. If you haven’t done this, […]
Julius Fedorovicius
In Google Tag Manager Tips