Facebook Conversions API for Shopify with Google Tag Manager

Updated: August 15th, 2026 Setting up the Facebook Conversions API for your Shopify store can be a bit complicated, but it’s worth it since it’s one of the most effective ways to make sure your ad tracking remains accurate. In this guide, you will learn how to move beyond basic browser-side tracking to a more […]
Julius Fedorovicius
In Google Tag Manager Tips

Not set in Google Analytics 4. How to fix it?

Updated: August 15th, 2026 In Google Analytics 4, (not set) is a placeholder that appears in your reports when GA4 has not received any information for a specific dimension. For example, if you are analyzing website data, any app-related dimensions like App store will naturally show as (not set) because they don’t apply. On the […]
Julius Fedorovicius
In Google Analytics Tips

Google Tag Manager Click Tracking with GA4

Updated: August 15th, 2026 As a feature, click tracking in Google Tag Manager is the perfect bait for a beginner. It’s fairly easy to get started: read one or two blog posts, maybe watch a video, and done! You can track buttons, menu link clicks, etc. However, I’ve noticed among GTM beginners that they do not fully […]
Julius Fedorovicius
In Google Tag Manager Tips

Subdomain Tracking with Google Analytics 4

Updated: August 14th, 2026 If you are working with a business that operates on multiple subdomains (e.g., blog.business.com, support.business.com, www.business.com, etc.), you will most likely want to track website visitors with Google Analytics 4 across all these websites. In Google Analytics 4, subdomain tracking works automatically right out of the box. As long as you use […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips

dataLayer.push not working? Here are some reasons and solutions

Updated: August 13th, 2026 The data layer is a key component within Google Tag Manager for collecting and managing website data. The dataLayer.push method is the standard way to send information into this layer, making it available for you or your developers to interact with it. However, is dataLayer.push not working on your end? This […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Tag Manager event tracking – The Guide

Updated: August 13th, 2026 Before we continue, I want to give a quick disclaimer. Even though the main focus of this article is on Google Tag Manager event tracking, Google Analytics 4 (GA4) will also play a very important role. GA4 presents a new way to look at data, mainly how we visualize events. You […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Tag Manager Best Practices: 24 Tips

Updated on August 13th, 2026 Google Tag Manager (GTM) is a powerful tool that lets you add and edit tracking codes (tags) without much intervention from the IT department (although there are some nuances, and the classic “it depends” plays a significant role here). It is also much more convenient to control all your tags […]
Julius Fedorovicius
In Google Tag Manager Tips Resources

Track HubSpot Forms with Google Tag Manager and Google Analytics 4

Updated: August 12th, 2025 If you’re using HubSpot forms on your site to generate leads, you’ll find that the built-in form submission trigger in Google Tag Manager won’t work. Luckily, there is a solution! In this article, I will show you how you can track HubSpot forms with Google Tag Manager and Google Analytics 4. […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Tag Gateway: What is it, and How to Configure it

Updated: August 12th, 2026 You’ve probably heard about the growing concerns about how increasing privacy restrictions and blockers make it harder to collect accurate analytics data. Google has given us the tools to deal with this, like server-side tagging and Google Tag Gateway. In this article, we’ll explore Google Tag Gateway: what it is, how it […]
Julius Fedorovicius
In Google Analytics Tips