How to check if Google Tag Manager is Working?

Google Tag Manager. The thing that makes the lives of marketers and web analysts easier. But the purpose of this blog post is not to convince you to start using it (I have another one which explains all GTM benefits). Today, I assume that you have already decided to give Tag Manager a chance (or […]

Julius Fedorovicius

In Google Tag Manager Tips

Multiple installations of Google Tag Manager detected by Tag Assistant: What to do?

“Multiple installations of Google Tag Manager” – says Tag Assistant. This is a fairly common “issue” noticed in online communities. The reason why I surrounded the word issue with quotation marks is that usually, this warning is no issue at all. Here’s what I’m talking about: What looks really concerning in the screenshot above is the […]

Julius Fedorovicius

In Google Tag Manager Tips

Google Tag Manager Form Tracking: 7 Ways To Reach Your Goal

Updated: September 24th, 2019. While talking with marketers, I noticed that one of the most popular topics among them is form tracking. Unfortunately, in some cases form tracking might become a real pain in the butt (especially if a marketer has no clue what CSS or HTML is). But do not fear because in this blog post I’ll show you 7 Google […]

Julius Fedorovicius

In Form Tracking Google Tag Manager Tips

How to Track Virtual Pageviews when Multiple History Events Occur at the Same Time

This is yet another post about Single Page Application tracking with Google Tag Manager. In my main blog post, I explored two options on how to track such websites. It’s either with the History Change trigger or with developer’s input. A more robust solution is to cooperate with a developer but, unfortunately, that is not […]

Julius Fedorovicius

In Google Tag Manager Tips

Low Bounce Rate in Google Analytics isn’t Good. Here’s How to Fix it

Updated: September 12th, 2019. Everybody wants to have a low bounce rate in Google Analytics. This phrase was recently said in the Google Tag Manager community by one of our members. The quick discussion was about whether particular events in Google Analytics should be tracked as interactions or not because the choice impacts the bounce metric. The truth […]

Julius Fedorovicius

In Google Tag Manager Tips

How To Track Single Page Web App with Google Tag Manager

Updated: August 30th, 2019. Tracking page views on regular websites is fairly easy: you just add a tracking code to every page and done! Every time a visitor clicks an internal link, a browser window refreshes, and a new page view hit is sent to Google Analytics. But when it comes to single page websites (or […]

Julius Fedorovicius

In Google Tag Manager Tips

Trigger Groups in Google Tag Manager: 6 Use Cases

In the first quarter of 2019, Google Tag Manager team released a new feature, called Trigger Groups. Initially, I was planning to write a guide about them as soon as the feature was released but seeing other authors doing the same, I decided to wait and think of some additional use cases/examples. Now I feel […]

Julius Fedorovicius

In Google Tag Manager Tips

How to extract part of the URL path with Google Tag Manager

This blog post might sound similar to the one that I’ve recently published, How to extract a query parameter of the URL, but this time a bit different issue is solved. In that blog post, I was working with query parameters. For example, I was able to fetch the value of productId if the Page URL […]

Julius Fedorovicius

In Google Tag Manager Tips

What’s this? “No tags were evaluated because there was no event in the selected message”

So here’s a scenario that probably brought you to this page: you have enabled GTM preview and debug mode and see a Message in it. When you click it, you see the following message: no tags were evaluated because there was no event in the selected message. What does it mean? What are its implications and how does […]

Julius Fedorovicius

In Google Tag Manager Tips

What is Google Tag Manager Noscript?

Updated: August 13th, 2019. After you create a new Google Tag Manager container, the interface asks to place two codes on your website, one in the <head> and the after right after the opening <body> tag. But have you ever wondered why are there two codes instead of one? Usually tracking tools, like Google Analytics, Mixpanel, or […]

Julius Fedorovicius

In Google Tag Manager Tips

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