3 ways how to turn off Google Tag Manager Preview mode

Updated: September 4th, 2023. Google Tag Manager’s widget keeps popping up at the bottom of the screen, huh? If yes, you’ve come to the right place. In this guide, you’ll learn how to turn off Google Tag Manager debug mode (or, in other words, exit it), including some standard and not-so-common options. Option #1. Click […]
Julius Fedorovicius
In Google Tag Manager Tips

How and Where To Get Google Tag Manager Help?

Updated: August 3rd, 2023. (Although Simo Ahava has posted a blog post of this very same topic long before me, I feel like this needs to be addressed multiple times.) Stuck with Google Tag Manager? Relax, we’ve all been there. Not even once. Not even ten or twenty times. It’s not easy to master GTM […]
Julius Fedorovicius
In Google Tag Manager Tips

GTAG vs Analytics.js

When you want to install Google Analytics on your website, one of the options is to add its code directly to your website. That JavaScript library is called gtag.js (a.k.a. global site tag). But what if you are working with an older project and you see that the GA code it’s using is not gtag.js? […]
Julius Fedorovicius
In Google Analytics Tips

Implement Pinterest Tag with Google Tag Manager

Updated: June 1st, 2023 When it comes to selecting tracking pixels, Pinterest (in most cases) will probably not reach the top 3. However, if you’re working in a business that’s related to fashion, style, Pinterest Tag might definitely be an option. I recently had my first serious encounter with the Pinterest Tag (because usually, people […]
Julius Fedorovicius
In Google Tag Manager Tips

Track Conversions Once per Session in Google Analytics 4

Updated: May 17th, 2023 In Universal Analytics, a goal (a.k.a. conversion) was counted once per session. If a visitor completes the same goal multiple times during the same session, it will be counted only once. In Google Analytics 4, on the other hand, conversions are tracked every time they occur (regardless of whether it’s the […]
Julius Fedorovicius
In Google Analytics Tips

Best Ways to Learn Google Tag Manager

Updated: March 1st, 2023. Google Tag Manager is a very handy tool that helps you manage marketing tags (a.k.a. tracking codes) in one place and deploy them (usually) without the developer’s help. If you consider yourself a beginner, you’re probably wondering where to start? What’s the best way to learn Google Tag Manager? If you’re an […]
Julius Fedorovicius
In Google Tag Manager Tips

How to reuse GA4 ecommerce data in Tiktok Pixel

This will be a short blog post (because all the necessary things are covered in the video below). But I hope to find more time in the future and turn this into a wholesome article. This blog post presumes that you have already installed Tiktok Pixel with Google Tag Manager. If you haven’t done that, […]
Julius Fedorovicius
In Google Tag Manager Tips

Trigger Groups in Google Tag Manager: 6 Use Cases

Updated: February 28th, 2023 In the first quarter of 2019, the Google Tag Manager team released a new feature, called Trigger Groups. Initially, I was planning to write a guide about them as soon as the feature was released but seeing other authors doing the same, I decided to wait and think of some additional […]
Julius Fedorovicius
In Google Tag Manager Tips