Conversion rate in Google Analytics 4

Updated: September 5th, 2025 Important: Conversion rate has been renamed to Key event rate. You can learn more about it here. ===== When Google Analytics 4 was introduced, it was missing one very important metric many people relied on in GA3, conversion rate (CR). Even though we could see the total number of conversions, that was not […]
Julius Fedorovicius
In Google Analytics Tips

Cross-domain tracking in Google Analytics 4

Updated: September 2nd, 2025 If you are familiar with cross-domain tracking in UA, you probably know that most of the configuration is done either on the code level (e.g., in gtag.js) or in GTM (GA tags). Because of that, many marketers and web analysts were confused about what to do and where. Luckily, in Google Analytics 4, […]
Julius Fedorovicius
In Google Analytics Tips

Subdomain Tracking with Google Analytics 4

Updated: September 2nd, 2025 If you are working with a business that operates on multiple subdomains (e.g., blog.business.com, support.business.com, www.business.com, etc.), you will most likely want to track website visitors with Google Analytics 4 across all these websites. If yes, what configurations do you need to have a proper setup? The good news is that the […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips

Top 22 Benefits of Google Analytics 4

Updated: August 28th, 2025 When people talk about Google Analytics 4, they often compare it to its predecessor, Universal Analytics. How is GA4 better? Why should I use it? If you have similar questions in mind, this blog post is exactly what you need. In it, I will walk you through the top benefits of […]
Julius Fedorovicius
In Google Analytics Tips

Google Tag Manager vs Google Analytics explained

Updated: July 17th, 2025 When I first heard about Google Tag Manager (GTM) in early 2013, I felt a bit confused. At that time, I had no idea that tag management was a thing, so naturally, I found myself questioning what Google Tag Manager is. What’s the difference between Google Analytics events and GTM events? And nowadays, I still notice […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips

A Guide to UTM Parameters in Google Analytics 4

Updated: July 17th, 2025 UTM parameters are additional information you can add to links to your site. Tracking these additional parameters in Google Analytics 4 allows a more detailed view of how users reach your site. Have you previously run email marketing campaigns and been unable to determine how much traffic lands on your site […]
Julius Fedorovicius
In Google Analytics Tips

How to Track Events with Google Analytics 4 and Google Tag Manager

Updated: July 17th, 2025 When Google Analytics 4 was introduced, it was announced as an event-based analytics tool where everything is an event (from pageview to purchase). There are so many things to know about all of this that eventually, everything materialized into a blog post and a video tutorial. Today, I will show how […]
Julius Fedorovicius
In Google Analytics Tips

Unassigned in Google Analytics 4 (and how to fix it)

Updated: July 16th, 2025 You open the Traffic Acquisition reports in Google Analytics 4 and see a mysterious Unassigned. What is it, and how can it be eliminated? There are many possible reasons. Some can be fixed, and some should be accepted (unless Google fixes underlying problems). In this blog post, I will explain what Unassigned […]
Julius Fedorovicius
In Google Analytics Tips