How to Track QR Codes with Google Analytics 4

Updated: October 23rd, 2025 If your business runs printed or billboard ads, you can still measure their impact on your website traffic. That can be done with the help of QR codes. Someone sees your ad, scans its QR code, and is redirected to your website/landing page. Here, Google Analytics 4 joins the game and […]
Julius Fedorovicius
In Google Analytics Tips

Google Analytics 4 Tutorial for Beginners

Updated: October 23rd, 2025 Compared to the previous versions, GA4 is a completely revamped platform. New interface, new tag template in Google Tag Manager, new data model, new steps to configure, etc. This raises many questions: where to get started? What should be the optimal setup? If you are unsure how to get started, you’ve […]
Julius Fedorovicius
In Google Analytics Tips

How to Exclude Internal Traffic in Google Analytics 4

Updated: October 22nd, 2025 When you implement Google Analytics 4, you are tracking your own interactions/events as well. That’s the default. That becomes an even larger problem when working with a larger business (having more employees). Every visit/event made by an employee skews your data. Luckily, this can be fixed because you can exclude internal […]
Julius Fedorovicius
In Google Analytics Tips

How to Find Search Terms in Google Analytics 4?

Updated: October 22nd, 2025 If your website has a site search feature, you probably want to know what people are looking for. That’s where Google Analytics can help. While Google Analytics 4 tracks site search automatically via Enhanced Measurement, finding the actual search terms isn’t always straightforward. The data might seem hidden in standard reports […]
Julius Fedorovicius
In Google Analytics Tips

A Guide to Custom Dimensions in Google Analytics 4

Updated: October 22nd, 2025 Google Analytics (or any other similar tool) won’t help you much if you use it just “out of the box”. I’m talking about the classic “just add one line of JavaScript to your site and start tracking”. If you want to benefit from a platform, you have to customize your data […]
Julius Fedorovicius
In Google Analytics Tips

A Guide to Google Analytics Client ID

Updated: October 20th, 2025 If you have landed on this blog post and want to learn about this topic, congratulations. This indicates that you want to go beyond the beginner level. It’s time to go under the hood and understand how Google Analytics generates and uses client IDs. The Google Analytics client ID is a […]
Julius Fedorovicius
In Google Analytics Tips

Track Key Events with Google Analytics 4 (GA4 Conversions)

Updated: October 17th, 2025 In my previous Google Analytics 4 tutorials, I shared how to install GA4 and how to track events with Google Tag Manager. Now, the time has come to learn how to track key events with Google Analytics 4. If you’re sitting there thinking, what in the world is a “key event”? […]
Julius Fedorovicius
In Google Analytics Tips

Scroll tracking with Google Analytics 4 (GA4 Scroll Depth Tracking)

Updated: October 17th, 2025 Compared to previous versions, Google Analytics 4 offers more built-in tracking capabilities. This includes file downloads, outbound clicks, scroll tracking, and more. But did you know that the built-in scroll tracking in Google Analytics 4 tracks only when someone scrolls below the 90% percent mark of the page height? What if […]
Julius Fedorovicius
In Google Analytics Tips

Conversion rate in Google Analytics 4

Updated: October 17th, 2025 Important: Conversion rate has been renamed to Key event rate. You can learn more about it here. ===== When Google Analytics 4 was introduced, it was missing one very important metric many people relied on in GA3, conversion rate (CR). Even though we could see the total number of conversions, that was not […]
Julius Fedorovicius
In Google Analytics Tips