How to Track Clicks with Google Analytics 4 (2 Options)

Updated: September 28th, 2026 If you are starting to get a grip on Google Tag Manager, click tracking is probably one of the most demanded things you want to implement. Your website has many clickable elements, and you want to understand how website visitors interact with them. In this blog post, we will look at […]
Julius Fedorovicius
In Google Analytics Tips

How to track campaigns in Google Analytics 4

Updated: September 28th, 2026 Understanding the effectiveness of your marketing campaigns is important. When you invest time and money into driving traffic to your site, you need to ensure that it’s paying off. If you’re reading this, you may wonder, “What’s a marketing campaign, and can it drive business to my site?” While I won’t […]
Julius Fedorovicius
In Google Analytics Tips

Google Analytics dashboards. A step-by-step guide.

Sometimes, you just want to open Google Analytics 4 and check a few numbers. How many sessions did the website get? How many leads did it generate? Standard reports and explorations can answer those questions, but switching between reports isn’t very convenient when you want the same overview every time. In a nutshell, Google Analytics […]
Julius Fedorovicius
In Google Analytics Tips

Unassigned in Google Analytics 4 (and how to fix it)

Updated: September 18th, 2026 You open the Traffic Acquisition reports in Google Analytics 4 and see a mysterious Unassigned. In Google Analytics 4, “Unassigned” is the default channel group for traffic that GA4 cannot categorize into any of its other predefined channels, like “Organic Search” or “Paid Social.” This often happens when the source, medium, or […]
Julius Fedorovicius
In Google Analytics Tips

Track Key Events with Google Analytics 4 (GA4 Conversions)

Updated: September 17th, 2026 In my previous Google Analytics 4 tutorials, I shared how to install GA4 and how to track events with Google Tag Manager. Now, the time has come to learn how to track key events with Google Analytics 4. If you’re sitting there thinking, what in the world is a “key event”? […]
Julius Fedorovicius
In Google Analytics Tips

How to Exclude Internal Traffic in Google Analytics 4

Updated: September 11th, 2026 When you implement Google Analytics 4, you are tracking your own interactions/events as well. That’s the default. That becomes an even larger problem when working with a larger business (having more employees). Every visit/event made by an employee skews your data. Luckily, this can be fixed because you can exclude internal […]
Julius Fedorovicius
In Google Analytics Tips

How to Track Events with Google Analytics 4 and Google Tag Manager

Updated: September 9th, 2026 When Google Analytics 4 was introduced, it was announced as an event-based analytics tool where everything is an event (from pageview to purchase). There are so many things to know about all of this that eventually, everything materialized into a blog post and a video tutorial. Today, I will show how […]
Julius Fedorovicius
In Google Analytics Tips