How to check if Google Analytics 4 is working?

Updated: October 7th, 2026 After you have installed GA4, you want to be sure that you did everything correctly and that the data is being collected. In this blog post, I’ll walk you through several steps you must complete. Otherwise, you will find out (say, after a week) that you were collecting incorrect data (or […]
Julius Fedorovicius
In Google Analytics Tips

How to import Meta ad cost data to Google Analytics 4?

Updated: October 7th, 2026 Many advertisers run paid campaigns on Meta platforms like Facebook and Instagram, but one big limitation is that by default, Meta’s ad cost data doesn’t automatically show up in Google Analytics 4. This makes it harder to calculate ROI or compare Meta performance with other channels. Fortunately, GA4 offers a campaign […]
Julius Fedorovicius
In Google Analytics Tips

Google Analytics Not Working? Here are the solutions

Updated: October 1st, 2026 It is one of the most frustrating moments for any marketer or analyst: you log in to your Google Analytics account, ready to check your data, only to find that it’s missing, incomplete, or just plain wrong. Seeing Google Analytics not working as expected can be alarming, leaving you to wonder […]
Julius Fedorovicius
In Google Analytics Tips

Missing Demographic Data in Google Analytics 4? Here are the reasons

Updated: October 1st, 2026 Google Analytics 4 reports have a section called Demographics that provides insights into your audiences, such as their age or gender. But it’s pretty common (especially among GA4 beginners) that those reports have no data. Why? Let me explain. In this article, we’ll explore possible reasons why you have missing demographic data in Google […]
Julius Fedorovicius
In Google Analytics Tips

Google Tag Manager vs Google Analytics explained

Updated: October 1st, 2026 When I first heard about Google Tag Manager (GTM) in early 2013, I felt a bit confused. At that time, I had no idea that tag management was a thing, so naturally, I found myself questioning what Google Tag Manager is. What’s the difference between Google Analytics events and GTM events? And nowadays, I still notice […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips

Cross-domain tracking in Google Analytics 4

Updated: October 1st, 2026 If you are familiar with cross-domain tracking in UA, you probably know that most of the configuration is done either on the code level (e.g., in gtag.js) or in GTM (GA tags). Because of that, many marketers and web analysts were confused about what to do and where. Luckily, in Google Analytics 4, […]
Julius Fedorovicius
In Google Analytics Tips

How to Get Google Analytics Client ID? (7 Options)

Updated: September 28th, 2026 Let’s say that you are running Google Analytics on your website, and you (or your developers) need to fetch the GA Client ID. For example, maybe there is a need to send a request to the Measurement Protocol (which requires a client_id parameter). Or do you just want to check your own client ID? […]
Julius Fedorovicius
In Google Analytics Tips