Demographics reports in Google Analytics 4

Updated: February 11th, 2026 After you install Google Analytics 4 and start collecting some events, you can have a rough view of what your visitors are doing on a site. But do you know who your visitors are? What is their average age, interests, and gender? Data like this can help you better understand your target […]
Julius Fedorovicius
In Google Analytics Tips

How to track campaigns in Google Analytics 4

Updated: February 11th, 2026 Understanding the effectiveness of your marketing campaigns is important. When you invest time and money into driving traffic to your site, you need to ensure that it’s paying off. If you’re reading this, you may wonder, “What’s a marketing campaign, and can it drive business to my site?” While I won’t […]
Julius Fedorovicius
In Google Analytics Tips

No data available in Google Analytics 4? Here are the solutions

Updated: February 2nd, 2026 You’ve installed Google Analytics 4 on your website, waited for a while, and still don’t see any data. Understandably, you are frustrated. There are a few different reasons for that. It typically indicates one of three issues: a tracking code installation error, a configuration delay, or data filtering settings. So, if […]
Julius Fedorovicius
In Google Analytics Tips

Top 22 Benefits of Google Analytics 4

Updated: February 2nd, 2026 When people talk about Google Analytics 4, they often compare it to its predecessor, Universal Analytics. How is GA4 better? Why should I use it? If you have similar questions in mind, this blog post is exactly what you need. In it, I will walk you through the top benefits of […]
Julius Fedorovicius
In Google Analytics Tips

Key event rate in Google Analytics 4

Updated: February 2nd, 2026 Google Analytics has a weird relationship with conversions. In older versions, they were called goals. Then, they were renamed to conversions in GA4 (which is an industry-known term). But later, they renamed them to key events. So, if you were looking for something like “Google Analytics 4 conversion rate”, the correct […]
Julius Fedorovicius
In Google Analytics Tips

Exit Pages in Google Analytics 4

Updated: February 2nd, 2026 When a visitor browses your website, some pages will eventually become the last page of a session. If you are running a blog or a news website, then reading a single article and leaving afterward is pretty normal. But if many people leave your e-commerce site at the checkout, that is […]
Julius Fedorovicius
In Google Analytics Tips

Custom Channel Groups in Google Analytics 4

Updated: February 2nd, 2026 A useful dimension included in Google Analytics 4 is the default channel group. Using predefined rules determined by Google, traffic sources are categorized into groups called channel groups, allowing for a simpler view of how users are accessing your site. However, you cannot edit the default channel group. If a traffic source […]
Julius Fedorovicius
In Google Analytics Tips

Google Analytics 4 Tutorial for Beginners

Updated: January 13th, 2026 Compared to the previous versions, GA4 is a completely revamped platform. New interface, new tag template in Google Tag Manager, new data model, new steps to configure, etc. This raises many questions: where to get started? What should be the optimal setup? If you are unsure how to get started, you’ve […]
Julius Fedorovicius
In Google Analytics Tips