How to build custom reports in Google Analytics 4

Updated: March 28th, 2025 In the older versions of Google Analytics, there was a section in Customization > Custom Reports where you could build custom reports. Things have changed in Google Analytics 4 with the introduction of Explorations. In today’s blog post, I will explain how to build custom reports in Google Analytics 4 with Explorations by […]
Julius Fedorovicius
In Google Analytics Tips

Missing Demographic Data in Google Analytics 4? Here are the reasons

Updated: March 27th, 2025 Google Analytics 4 reports have a section called Demographics that provides insights into your audiences, such as their age or gender. But it’s pretty common (especially among GA4 beginners) that those reports have no data. Why? Let me explain. In this article, we’ll explore possible reasons why you have missing demographic data in Google […]
Julius Fedorovicius
In Google Analytics Tips

Google Analytics 4 Key Events Not Working? Here are the solutions

Updated: March 26th, 2025 In this industry, few things are more frustrating than investing time in a tutorial or video, following every step, only to find that your setup doesn’t work as expected. Maybe the blog post you followed was outdated, or you misunderstood a crucial detail in the tutorial. Perhaps a bug in the […]
Julius Fedorovicius
In Google Analytics Tips

Why do I see only 2 month data in Google Analytics 4?

Here’s a situation. You install Google Analytics 4 on your website, start collecting data, and then after several months, you decide to check the data in Explorations. Unfortunately, you realize that the data there is only of the last 2 months. Why is that? In this quick blog post, I will explain why you see only […]
Julius Fedorovicius
In Google Analytics Tips

“Pages per Session” Conversion in Google Analytics 4

Updated: March 5th, 2025 This article was written by Jude Nwachukwu, who was kind to share his tips with Analytics Mania’s readers Even though I receive many guest post requests every day, 99.9999% of them are just pure trash. And I guess many website owners will relate to this. Some guest posters even offered to write “high […]
Jude Nwachukwu
In Google Analytics Tips

Google Signals not working? Here are the solutions

When enabled in GA4, Google Signals collects additional data about your website visitors: demographics (age, gender) and interests. Sounds great, right? However, since you’ve landed on this article, you’re probably experiencing issues. In this article, we will explore why Google Signals is not working and whether you can do anything to fix it—though, in some […]
Julius Fedorovicius
In Google Analytics Tips

Track PDF Downloads with Google Tag Manager

Updated: February 28th, 2025 Tracking file downloads on your website is essential for understanding user engagement and ensuring that the content you create resonates with visitors. By tracking downloads, you can gauge the value of your efforts and save time by focusing on content that generates the most interest. You can follow two methods to […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips

What Does Exit Mean in Google Analytics 4?

Exits. You probably saw this metric somewhere in the Google Analytics 4 interface. But what does it mean? The exit page is the last page of the session. Every time a page is the last page of a session, the Exits metric increases by 1. Where to find exits in Google Analytics 4? To view exits, […]
Julius Fedorovicius
In Google Analytics Tips

Pages per Session Conversions for Single-Page Applications (GA4)

This article was written by Jude Nwachukwu, who was kind to share his tips with Analytics Mania’s readers. One of my previous articles on Analytics Mania was about tracking pages per session conversion in Google Analytics (GA4), commonly called page depth goal in “Universal Analytics,” and in that article, I discussed the two approaches for measuring […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips

How to Track Webflow Forms with Google Tag Manager and GA4

If you followed my tutorial on installing GTM and GA4 on a Webflow site, you may now be ready to expand your site’s tracking beyond the basic out-of-the-box solution GA4 provides. In this tutorial, I will show you the next step: how to track WebFlow forms with Google Tag Manager and send those events to […]
Julius Fedorovicius
In Google Analytics Tips