How to import Meta ad cost data to Google Analytics 4?

Many advertisers run paid campaigns on Meta platforms like Facebook and Instagram, but one big limitation is that by default, Meta’s ad cost data doesn’t automatically show up in Google Analytics 4. This makes it harder to calculate ROI or compare Meta performance with other channels. Fortunately, GA4 offers a campaign data import feature that […]
Julius Fedorovicius
In Google Analytics Tips

Google Analytics 4 Explorations: a Complete Guide

Updated: November 28th, 2025 Google Analytics 4 may not hold its strength in the built-in standard reports that it provides, but it does make up for it with its Explorations feature. Google Analytics 4 explorations allow you to dive deeper into your data to get insights through customizable and interactive reports tailored to your business […]
Julius Fedorovicius
In Google Analytics Tips

Total users vs Active users vs New users in Google Analytics 4

Updated: November 28th, 2025 In Google Analytics 4, understanding your user metrics is key to measuring the success of your website or app. These metrics include Total, Active, New, and Returning users. You’ve likely come across all these metrics while exploring your data in GA4, and if you’ve wondered, “What is the difference between Total […]
Julius Fedorovicius
In Google Analytics Tips

How to Get Google Analytics Client ID? (5 Options)

Updated: November 28th, 2025 Let’s say that you are running Google Analytics on your website, and you (or your developers) need to fetch the GA Client ID. For example, maybe there is a need to send a request to the Measurement Protocol (which requires a client_id parameter). Or do you just want to check your own client ID? […]
Julius Fedorovicius
In Google Analytics Tips

Where to Find Outbound Click Data in Google Analytics 4?

Updated: November 28th, 2025 Google Analytics 4 can track additional events, not just page views. This is all possible thanks to Enhanced Measurement. However, finding that data in GA4 reports is trickier than you might think. In this article, I will explain where to find outbound click data in Google Analytics 4. Table of Contents […]
Julius Fedorovicius
In Google Analytics Tips

Enhanced Measurement in Google Analytics 4: The Guide

Updated: November 28th, 2025 When installed on a website (without any additional configurations), Universal Analytics (a.k.a. GA3) was tracking just page views. If you want to see any other interactions in your reports, you’d have to implement additional event tracking. To improve that, Google Analytics 4 offers more out-of-the-box interactions that are tracked without the […]
Julius Fedorovicius
In Google Analytics Tips

Free Form Reports in Google Analytics 4 (GA4 Explorations)

Updated: November 25th, 2025 In the Google Analytics 4 interface, you have several options for viewing data (Reports section, Explore, Advertising). This time, we’ll focus on the Explore (a.k.a. Explorations). It’s the place where you can do ad-hoc analysis and dig deeper into your data. In today’s blog post, I wanted to focus on one […]
Julius Fedorovicius
In Google Analytics Tips

Not set in Google Analytics 4. How to fix it?

Updated: November 24th, 2025 In Google Analytics 4, (not set) is a placeholder that appears in your reports when GA4 has not received any information for a specific dimension. For example, if you are analyzing website data, any app-related dimensions like App store will naturally show as (not set) because they don’t apply. On the […]
Julius Fedorovicius
In Google Analytics Tips