Where to Find Outbound Click Data in Google Analytics 4?

Updated: October 24th, 2022 Google Analytics 4 can track additional events, not just page views. This is all possible thanks to Enhanced Measurement. But finding that data in GA4 reports is trickier than you might think. In this article, I will explain where to find outbound click data in Google Analytics 4.   Check if […]
Julius Fedorovicius
In Google Analytics Tips

Link Google Search Console with Google Analytics 4

Updated: October 21st, 2022 If you are using Google Search Console and Google Analytics 4, you can connect them. As a result, some search console data will become available in Google Analytics 4. In this blog post, I will describe how to link Google Search Console with Google Analytics 4, where you can find that […]
Julius Fedorovicius
In Google Analytics Tips

Google Analytics 4 Comparisons – How to use them?

Updated: October 20th, 2021 I explained how to use segments and audiences in two of my previous blog posts. Now, let’s take a look at a third option that you can use for your analysis, Google Analytics 4 comparisons. What are they, and when should they be used?   Table of Contents + Hide table […]
Julius Fedorovicius
In Google Analytics Tips

How to Use Path Exploration report in Google Analytics 4

Updated: October 18th, 2022 Exploration reports in Google Analytics 4 is a suite of features that allow you to dive deeper into your data. In the past, I have explained how to work with Free Form report and Funnel Exploration. This time, let’s look at another type of report, Path Exploration. In the older versions of […]
Julius Fedorovicius
In Google Analytics Tips

Cross-domain tracking in Google Analytics 4

Updated: October 17th, 2022 If you are familiar with cross-domain tracking in UA, you probably know that most of the configuration is done either on the code level (e.g. in gtag.js) or in GTM (GA tags). Because of that, many marketers and web analysts were confused about what to do and where. Luckily, in Google Analytics 4, […]
Julius Fedorovicius
In Google Analytics Tips

How to build custom reports in Google Analytics 4

Updated: October 14th, 2022 In the older versions of Google Analytics, there was a section in Customization > Custom Reports where you could build custom reports. Things have changed in Google Analytics 4 with the introduction of Explorations. In today’s blog post, I will explain how to build custom reports in Google Analytics 4 with Explorations by […]
Julius Fedorovicius
In Google Analytics Tips

Demographics reports in Google Analytics 4

Updated: October 12th, 2022 After you install Google Analytics 4 and start collecting some events, you can have a rough view of what your visitors are doing on a site. But do you know who your visitors are? What is their average age, interests, and gender? Data like this can help you better understand your target […]
Julius Fedorovicius
In Google Analytics Tips

23 Benefits of Google Analytics 4

Updated: October 9th, 2022 When people talk about Google Analytics 4, they often compare it to its predecessor, Universal Analytics. How is GA4 better? Why should I use it? If you have similar questions in mind, this blog post is exactly what you need. In it, I will walk you through the top benefits of […]
Julius Fedorovicius
In Google Analytics Tips

Google Analytics 4 Segments: The Guide

Updated: October 1st, 2022 Segments are a great way to slice and dice your data to get better insights. Instead of looking at aggregated numbers (like total users or all conversions), you should drill down into your reports to find patterns and identify the most valuable users. In this blog post, I will explain Google Analytics 4 […]
Julius Fedorovicius
In Google Analytics Tips

A Guide to Acquisition Reports in Google Analytics 4

One of the most common use cases of Google Analytics is to view where your visitors are coming from. Even though Google Analytics 4 can show this data, some parts of the interface might be confusing compared to the previous version, Universal Analytics. That’s why I decided to publish this blog post where I will […]
Julius Fedorovicius
In Google Analytics Tips