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How to Check if Google Analytics is Installed on a Website? (8 ways)

Updated: January 3rd, 2026 Let’s say you are a freelancer or an agency that just got a new client. And you want to check if they have Google Analytics installed on a website. How do you check that? There are multiple ways, and in this blog post, I will share 8 methods to check if […]
Julius Fedorovicius
In Google Analytics Tips

Google Analytics 4 User ID for cross-device tracking: how to configure it

Updated: January 2nd, 2026 Google Analytics 4 has three ways of identifying people who visit your website: User ID, Google Signals, and the device. “Device” basically means 1st party cookies. If a visitor clears cookies or starts using a different device, that will be treated as a new one. Google Signals uses data from people who […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips

How to Setup and Install Google Analytics 4 (3 ways)

Updated: January 2nd, 2026 If you want to measure the performance of your website, you must use some web analytics tool. Google Analytics 4 is one of them. It allows you to see the number of sessions, visitors, most popular traffic sources, etc. But to get that, first, you need to install GA4 on a […]
Julius Fedorovicius
In Google Analytics Tips

How to Track Clicks with Google Analytics 4 (2 Options)

Updated: January 2nd, 2026 If you are starting to get a grip on Google Tag Manager, click tracking is probably one of the most demanded things you want to implement. Your website has many clickable elements, and you want to understand how website visitors interact with them. In this blog post, we will look at […]
Julius Fedorovicius
In Google Analytics Tips

Debugging Incorrect & Missing Google Analytics 4 Transactions

Updated: December 16th, 2025 The main goal of digital analytics is to measure the success of an organization and provide suggestions on how to improve and drive changes. The definition of success may vary depending on the type of business/organization. Most often, success = revenue. Businesses must be able to measure transactions/ purchases with analytics […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips

Track Signups and Logins with Google Analytics 4 and Google Tag Manager

Updated: December 16th, 2025 If your website or e-commerce store has a login feature (for your visitors/customers), you should definitely measure that. Since the tool of choice on my blog is Google Analytics 4, I’ll show you several options on how to track logins with Google Tag Manager and send them to Google Analytics. Oh, […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips

Track WP Forms with Google Analytics 4

Updated: December 11th, 2025 If you’ve been struggling with how to track WP forms on your site, you are not alone! While implementing WP forms is supposed to be “easy and powerful,” adding tracking may not always seem as simple. There are two primary ways to track WPForms, depending on how your form behaves upon […]
Julius Fedorovicius
In Form Tracking Google Analytics Tips Google Tag Manager Tips

How to Exclude Internal Traffic in Google Analytics 4

Updated: December 11th, 2025 When you implement Google Analytics 4, you are tracking your own interactions/events as well. That’s the default. That becomes an even larger problem when working with a larger business (having more employees). Every visit/event made by an employee skews your data. Luckily, this can be fixed because you can exclude internal […]
Julius Fedorovicius
In Google Analytics Tips

Regular Expressions in Google Tag Manager and Google Analytics 4

Updated: December 11th, 2025 Regular expressions are special sequences of characters used to find, extract, replace, or match text, making them powerful tools for text processing tasks in data analysis. In Google Analytics and GTM, it allows you to create flexible rules (such as matching multiple page URLs, excluding ranges of IP addresses, or grouping distinct […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips

How to track promotions with Google Analytics 4 ecommerce

Updated: December 11th, 2025 Promotions are banners or popups that you can show on your ecommerce site to promote certain sales or special offers. The idea here is that visitors will be incentivized by the offers on these banners and popups to make a purchase. Promotions are helpful to increase user activity, but how can […]
Julius Fedorovicius
In Google Analytics Tips
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Hi, I'm Julius Fedorovicius and I'm here to help you learn Google Tag Manager and Google Analytics. Join thousands of other digital marketers and digital analysts in this exciting journey. Read more
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