non_personalized_ads=0 in Google Analytics 4

Updated: May 7th, 2025 While working with Google Analytics 4 Debugview, you probably noticed a mysterious parameter called non_personalized_ads (containing a value of 0 or 1). What is it? How does it work? I decided to run some tests and see what affects it. The results became a blog post you’re currently reading. Without further […]
Julius Fedorovicius
In Google Analytics Tips

Thresholding applied in Google Analytics 4. What does it mean?

Updated: September 7th, 2025 Here’s something that you might often face in Google Analytics 4. You open a report and see an orange exclamation mark at the top of the report. You click it and see this warning: “Google Analytics has applied thresholding to one or more cards in this report and will only display […]
Julius Fedorovicius
In Google Analytics Tips

How to Track Events with Google Tag (gtag.js)

Updated: May 6th, 2025 If you have installed GA4 on your site WITHOUT using Google Tag Manager, you’re probably dealing with gtag.js (aka Google Tag). Google Tag serves as a native tracking code library used by platforms like GA4 or Google Ads. If you’re considering implementing event tracking on your site, you’ve likely encountered a […]
Julius Fedorovicius
In Google Analytics Tips

Google Analytics 4 Comparisons – How to use them?

Updated: May 6th, 2025 I explained segments and audiences in two of my previous blog posts. Now, let’s look at a third option you can use for your analysis, Google Analytics 4 comparisons. What are they, and when should they be used?   Table of Contents + Hide table of contents + What are comparisons in […]
Julius Fedorovicius
In Google Analytics Tips

User-Scoped Custom Dimensions in Google Analytics 4

If your aim is to get insightful data on visitors to your site, Google Analytics 4 might not offer the best “out of the box” analytics experience. You must customize your data collection to get the most out of GA4. One way to do this is with custom dimensions, which can be event-scoped, item-scoped, and […]
Julius Fedorovicius
In Google Analytics Tips

How to track campaigns in Google Analytics 4

Understanding the effectiveness of your marketing campaigns is important. When you invest time and money into driving traffic to your site, you need to ensure that it’s paying off. If you’re reading this, you may wonder, “What’s a marketing campaign, and can it drive business to my site?” While I won’t go through the details […]
Julius Fedorovicius
In Google Analytics Tips

Custom metrics in Google Analytics 4

Updated: May 4th, 2025 If you have tried configuring Google Analytics 4, you should already be familiar with custom dimensions. Any custom text parameter that you send to GA4 (and that you want to use in the reports) should be registered as a custom dimension. However, you can also customize your setup by sending custom […]
Julius Fedorovicius
In Google Analytics Tips

How to See Full Page URLs in Google Analytics 4? (2 options)

When you look at the page reports (engagement) reports in Google Analytics 4, the default dimensions are either Page Path or Page Title. But what if you are tracking multiple domains/subdomains in the same property? Then Page Path “/” will mean the homepages of multiple (sub)domains. Not sure what the difference is between Page URL and […]
Julius Fedorovicius
In Google Analytics Tips

How to track Outbound Clicks with Google Analytics 4

Typically, most of the focus with analytics tracking is understanding the user journey on your site, but what if you want to know what’s leading users off your site? While we can’t read users’ minds, we can see what they click on! Outbound clicks are clicks on content that direct users to external websites or […]
Julius Fedorovicius
In Google Analytics Tips