Google Tag Manager Container Code. In <head> or <body>?

Google Tag Manager official recommendation states that in order to install it you need to place the <script> code somewhere in the website’s <head> and the <noscript> part should be added immediately after the opening <body> tag. But what should you do if a performance-obsessed developer does not agree to follow these instructions? What if a developer insists […]
Julius Fedorovicius
In Google Tag Manager Tips

Track PDF Downloads with Google Tag Manager

Updated: February 28th, 2025 Tracking file downloads on your website is essential for understanding user engagement and ensuring that the content you create resonates with visitors. By tracking downloads, you can gauge the value of your efforts and save time by focusing on content that generates the most interest. You can follow two methods to […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips

12 Reasons Why You Should Use Google Tag Manager

Updated: February 24th, 2025 Let me guess how you landed on this page: you heard people around you talking about this tool called Google Tag Manager (GTM). You keep noticing this name more and more often in forums, various events, etc. Some say it will help you track website visitors more easily, while others promise that you […]
Julius Fedorovicius
In Google Tag Manager Tips

99 Things You Can Do with Google Tag Manager

Updated: February 19th, 2025 Ah… Good old clickbait. Add a huge number to the title of the popular topic, and you’re good to go. Oh, I almost forgot to mention that #54 will shock you, and you won’t believe what is in the #72! Just kidding. All the entries on the list are definitely worth checking […]
Julius Fedorovicius
In Google Tag Manager Tips

How to Move Google Tag Manager Container to Another Account

Updated: February 15th, 2025 There might be some situations where you want to move the Google Tag Manager container to another account. Maybe your company was acquired, or maybe your agency created a container in their account, and now you want to have the ownership under your own account. Unfortunately, there is no simple way […]
Julius Fedorovicius
In Google Tag Manager Tips

Pages per Session Conversions for Single-Page Applications (GA4)

This article was written by Jude Nwachukwu, who was kind to share his tips with Analytics Mania’s readers. One of my previous articles on Analytics Mania was about tracking pages per session conversion in Google Analytics (GA4), commonly called page depth goal in “Universal Analytics,” and in that article, I discussed the two approaches for measuring […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips

How to Debug iFrame with Google Tag Manager Preview Mode

In October of 2020, the team behind Google Tag Manager released a completely new version of Google Tag Manager preview mode. That was a necessary step in its evolution (because the industry is moving away from 3rd party cookies). If you are new to the preview mode, read this blog post and watch this video tutorial. […]
Julius Fedorovicius
In Google Tag Manager Tips