A Guide to Referrer in Google Tag Manager

Updated: March 27th, 2025 When you create a new Google Tag Manager, you’ll see several built-in variables enabled by default. One of them is Referrer. What is it, and why is it useful? Let’s find out. Here’s what you will learn in this article What is Referrer in GTM? Where can I find the Referrer? […]
Julius Fedorovicius
In Google Tag Manager Tips

Transferring Google Tag Manager to a new domain or website

If you’ve stumbled across this article, you are probably in a position where you have GA4 installed on your site using Google Tag Manager but are now changing your site’s domain or creating a new site and wanting to reuse an existing GTM container. First things first, this is possible. You can reuse the GTM […]
Julius Fedorovicius
In Google Tag Manager Tips

DOM Ready trigger in Google Tag Manager: Quick Guide

Updated: March 25th, 2025 Disclaimer: This blog post relates to another article about the Window Loaded trigger. When a page loads (and you have enabled GTM preview and debug mode), you will see three standard events: Page view, DOM Ready, and Window Loaded (if you see just 2, this is bad, and you should read […]
Julius Fedorovicius
In Google Tag Manager Tips

Custom JavaScript variable in Google Tag Manager

When it comes to tracking user interactions and customizing data collection, Google Tag Manager (GTM) offers incredible flexibility through its built-in variables. However, sometimes the default options just aren’t enough for the specific insights you need. That’s where the Custom JavaScript variable comes in. With a bit of JavaScript, you can build powerful custom variables […]
Julius Fedorovicius
In Google Tag Manager Tips

DOM Element variable in Google Tag Manager

Updated: March 18th, 2025 In this blog, I’ve already published articles about various Google Tag Manager variables, e.g., Auto-event variable, URL variable, Undefined variable, etc. But there’s one more that did not get a lot of publicity here, the DOM Element variable. That’s because it requires some technical knowledge, and I’m not its biggest fan (due […]
Julius Fedorovicius
In Google Tag Manager Tips