DOM Element variable in Google Tag Manager

Updated: March 18th, 2025 In this blog, I’ve already published articles about various Google Tag Manager variables, e.g., Auto-event variable, URL variable, Undefined variable, etc. But there’s one more that did not get a lot of publicity here, the DOM Element variable. That’s because it requires some technical knowledge, and I’m not its biggest fan (due […]

Julius Fedorovicius

In Google Tag Manager Tips

Cannot See the Google Tag Manager Option in Google Ads Conversion?

Updated: March 17th, 2025 With Google Tag Manager, you can install various tracking codes (tags) on a website. One of them is the Google Ads conversion tag. If you followed this guide (or a similar one), you were probably expecting to see this in the interface of Google Ads: But for some reason, it’s missing. […]

Julius Fedorovicius

In Google Ads tips Google Tag Manager Tips

What is Google Tag Manager Noscript?

Updated: March 1st, 2025 After you create a new Google Tag Manager container, the interface asks you to place two codes on your website, one in the <head> and the other right after the opening <body> tag. But have you ever wondered why there are two codes instead of one? Usually, tracking tools, like Google Analytics, […]

Julius Fedorovicius

In Google Tag Manager Tips

Track HTML5 Video with Google Analytics 4 and Google Tag Manager

Updated: March 10th, 2025 If your website uses a no-name video player, there is a very high chance that it is a generic HTML5 video player. You must make additional configurations to track its engagement with Google Tag Manager. In this blog post, I will show how to track HTML5 video with Google Analytics 4 […]

Julius Fedorovicius

In Google Analytics Tips Google Tag Manager Tips

How to install Google Analytics 4 on Shopify (4 methods)

Updated: March 10th, 2025 This article was written originally by Rick Beijen, who was kind to share his tips with Analytics Mania’s readers. After this blog post was initially published, Shopify started pushing their users to use Checkout Extensibility (custom pixels) to install tracking codes. As a result, I updated the blog post to include […]

Rick Beijen

In Google Analytics Tips Google Tag Manager Tips

Quick Guide: dataLayer.push with examples

Updated: March 10th, 2025. This quick guide was born after getting multiple questions from Google Tag Manager beginners/intermediate users: when should I use dataLayer.push() and when Data Layer declaration (dataLayer = [{}])? The reason why this question was raised at all is that Google Tag Manager’s official documentation used to be a bit misleading in some […]

Julius Fedorovicius

In Google Tag Manager Tips

“Some of your pages are not tagged” warning in Google Tag Manager (or GA4)

In the Overview of Google Tag Manager interface, there is a section called “Container quality”. If it’s green and says “Excellent”, you have nothing to worry about. But chances are it says “Needs attention”. That means you have one (or more) potential issues that require a review. To get more information, click the “View issue(s)” […]

Julius Fedorovicius

In Google Tag Manager Tips

Google Analytics 4 Settings Variables in Google Tag Manager

Updated: March 5th, 2025 If you’ve got Google Analytics 4 up and running with Google Tag Manager, you’ve likely navigated the task of setting up various events. Adding parameters to those events can begin to feel like a repetitive chore, especially when you are constantly adding the same parameters to multiple events. Wouldn’t it be […]

Julius Fedorovicius

In Google Analytics Tips Google Tag Manager Tips

Install Google Tag Manager and GA4 on Shopify (with Custom Pixel)

Lately, there has been a lot of confusion about how to properly set up conversion tracking for Shopify, mainly due to the significant changes Shopify has made to its checkout process. To address this and help the growing number of merchants and conversion tracking specialists facing these challenges, Karol Krajcir and I have put together […]

Karol Krajcir

In Google Analytics Tips Google Tag Manager Tips

What is Google Tag Manager ID (a.k.a. Container ID) and how to get it?

There are various reasons why you might need to get a Google Tag Manager ID. Maybe you own a website running on WIX (or some other content management system) and have to paste the GTM Container ID to a designated field. In this quick blog post, I’ll show you where to find it. Quick […]

Julius Fedorovicius

In Google Tag Manager Tips

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