Google Tag Manager vs Google Analytics explained

Updated: October 16th, 2025 When I first heard about Google Tag Manager (GTM) in early 2013, I felt a bit confused. At that time, I had no idea that tag management was a thing, so naturally, I found myself questioning what Google Tag Manager is. What’s the difference between Google Analytics events and GTM events? And nowadays, I still notice […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips

How to Track File Downloads with Google Analytics 4 (including PDF)

Updated: October 16th, 2025 If you’re running a website where people can click and open/download files (like PDF or Excel Spreadsheets), you would probably want to know which links are clicked the most and whether your visitors/users care about those resources. Maybe that document you spent countless hours on last year was clicked just 10 […]
Julius Fedorovicius
In Google Analytics Tips

How to check if Google Tag Manager is Working?

Updated: October 15th, 2025 Google Tag Manager. The thing that makes the lives of marketers and web analysts easier. However, the purpose of this blog post is not to convince you to start using it (I have another one that explains all GTM benefits). Today, I assume you have already decided to give Tag Manager […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Tag Manager Tutorial for Beginners

Updated: October 15th, 2025.  Google Tag Manager is an amazing tool. Need to add a particular tracking pixel to a website? Not a problem! Want to track submissions of a newly created form? Consider it done—all thanks to GTM. Google Tag Manager is a free tool that allows you to manage and deploy marketing and analytics […]
Julius Fedorovicius
In Google Tag Manager Tips Resources

A Guide to DebugView in Google Analytics 4

Updated: October 15th, 2025 Never trust your gut when implementing something in Google Analytics (or any other platform). Always verify that the data was received by the platform and displayed in reports as you expect it. Luckily, GA4 has a neat feature called DebugView. DebugView in Google Analytics 4 allows you to monitor incoming events […]
Julius Fedorovicius
In Google Analytics Tips

Subdomain Tracking with Google Analytics 4

Updated: October 15th, 2025 If you are working with a business that operates on multiple subdomains (e.g., blog.business.com, support.business.com, www.business.com, etc.), you will most likely want to track website visitors with Google Analytics 4 across all these websites. In Google Analytics 4, subdomain tracking works automatically right out of the box. As long as you use […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips

Cross-domain tracking in Google Analytics 4

Updated: October 14th, 2025 If you are familiar with cross-domain tracking in UA, you probably know that most of the configuration is done either on the code level (e.g., in gtag.js) or in GTM (GA tags). Because of that, many marketers and web analysts were confused about what to do and where. Luckily, in Google Analytics 4, […]
Julius Fedorovicius
In Google Analytics Tips