How to Preserve Ad Click IDs with Server-side Tagging

Updated: November 28th, 2025 With the announcement of iOS 26, Apple announced that it will be expanding Link Tracking Protection. For those who don’t know, Link Tracking Protection is by default enabled in Safari’s Private Browsing Mode. It’s responsible for removing various tracking parameters from the page URL (e.g., gclid), which makes it difficult to […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Analytics 4 Explorations: a Complete Guide

Updated: November 28th, 2025 Google Analytics 4 may not hold its strength in the built-in standard reports that it provides, but it does make up for it with its Explorations feature. Google Analytics 4 explorations allow you to dive deeper into your data to get insights through customizable and interactive reports tailored to your business […]
Julius Fedorovicius
In Google Analytics Tips

Total users vs Active users vs New users in Google Analytics 4

Updated: November 28th, 2025 In Google Analytics 4, understanding your user metrics is key to measuring the success of your website or app. These metrics include Total, Active, New, and Returning users. You’ve likely come across all these metrics while exploring your data in GA4, and if you’ve wondered, “What is the difference between Total […]
Julius Fedorovicius
In Google Analytics Tips

How to Get Google Analytics Client ID? (5 Options)

Updated: November 28th, 2025 Let’s say that you are running Google Analytics on your website, and you (or your developers) need to fetch the GA Client ID. For example, maybe there is a need to send a request to the Measurement Protocol (which requires a client_id parameter). Or do you just want to check your own client ID? […]
Julius Fedorovicius
In Google Analytics Tips

Page Path vs Page URL in Google Tag Manager

Updated: November 28th, 2025 If you’re just starting with web tracking and have no prior technical knowledge of the web, you might be confused about which Page variables (in Google Tag Manager) to use and when. Questions like “what is the difference between Page Path and Page URL?” might be pretty common. That’s why I’ve […]
Julius Fedorovicius
In Google Tag Manager Tips

Where to Find Outbound Click Data in Google Analytics 4?

Updated: November 28th, 2025 Google Analytics 4 can track additional events, not just page views. This is all possible thanks to Enhanced Measurement. However, finding that data in GA4 reports is trickier than you might think. In this article, I will explain where to find outbound click data in Google Analytics 4. Table of Contents […]
Julius Fedorovicius
In Google Analytics Tips

GTM and Google Analytics 4 Naming Conventions

Updated: November 28th, 2025 Customizing data collection for Google Analytics 4 is definitely necessary, but reports can quickly get chaotic if you don’t follow any naming rules or practices. The same issue applies to Google Tag Manager once your projects grow. Naming your tags triggers and variables without adhering to specific guidelines can turn GTM […]
Julius Fedorovicius
In Google Tag Manager Tips

Page Variables and Pageview Triggers in Google Tag Manager

Updated: November 28th, 2025 As you probably already know, Google Tag Manager is a fantastic tool that lets you manage your tracking codes and activate them whenever needed. With GTM, you can fire your tags whenever a visitor submits a form, clicks a link, etc. But the most basic (yet still very crucial) is when […]
Julius Fedorovicius
In Google Tag Manager Tips