February 4, 2018

How To Install Google Tag Manager on WIX website

I’m not going to dive into discussions whether WIX is a good platform for creating a website, it has its pros and cons. For example, it enables people to easily create a website but at the same time, WIX is not the best tool in terms of SEO friendliness. Additionally, one of the most annoying things was that WIX did not support Google Tag Manager.

From time to time I noticed threads on forums, Reddit, and elsewhere where people were trying to find the answer. No luck. Even though WIX supported Custom HTML widgets, they did not work with GTM code inside of it.

Luckily, those dark times are over because WIX recently released a built-in support for GTM. Hooray! Today, I’ll show you how to easily install Google Tag Manager on WIX website.

Quick Context

As I have mentioned before, WIX’es Custom HTML widgets did not function properly with GTM container code in them. And this approach still doesn’t work. The only way you could enable Google Analytics Tracking was by going to a dedicated Analytics section and adding GA tracking code there.

Yay, pageviews.

But what if I wanted to track particular clicks or other interactions happening on a website? Usually, GTM was the tool that could do that. Well, too bad because WIX did not care much about it, therefore GTM fans (and WIX users) were crying in the corner (or switching to another website builder).

Thankfully, that time is over and GTM can be installed in no time.

Install Google Tag Manager on WIX

First of all, this feature is only available for paid plans of WIX. If you’re still using free plan, sorry, there’s no workaround. You’ll either need to upgrade or stay without tracking data. If you’re on any premium plan, continue reading.

Then, in the left sidebar, go to Tracking & Analytics.

Finally, in the top right corner, click New Tool > Google Tag Manager.

Enter the ID of your GTM container (e.g. GTM-XXXXXXX) and click Apply. Google Tag Manager container code snippet will be added to all pages of a WIX website. You can find the GTM container ID in the top bar of Google Tag Manager account:

Also, it’s hard to miss but I’d like to note that GTM wasn’t the only addition to WIX’es Analytics Stack. In the screenshot above, you can also see Facebook Pixel, Yandex Metrica, Custom Script, etc.

Test Google Tag Manager on WIX

That’s it!

Now, let’s test whether Google Tag Manager container was added correctly. Enable Preview and Debug mode (by hitting Preview button in GTM), go to the website you’re working on (the public part) and refresh the page. A debug console window will appear at the bottom of your browser, showing detailed information about your tags, including their firing status and what data is being processed.

If that happened, GTM was implemented successfully. If preview and debug mode did not appear, read this guide where I mention most common reasons and how you can fix them. You can also install and use Google Tag Assistant, Chrome extension which checks Google’s tracking codes (including GTM) and reports if there are some errors.

OK, now what?

Start creating triggers, tags (tracking codes) and publish them on a website. Here are several ideas what you can do next.

For GTM beginners:

Track clicks (video by Measureschool)
Track forms
Track videos
30+ ready-made Google Tag Manager templates container templates
Before you rush into tagging, read this blog post about common GTM mistakes which are very popular among those who are just starting

For experienced Google Tag Manager users:

Track when elements appear on the screen (article by Simo Ahava)
Use one of these Custom JavaScript codes which should enrich your data

Google Tag Manager on WIX: Last Words

Finally, WIX developers have implemented a native support for GTM. From now on you can easily install Google Tag Manager on WIX websites by added container ID in Tracking and Analytics section of website’s management. The only requirement here is to upgrade that site to a paid plan.

Got questions? Feel to ask in the comments section below.

Julius Fedorovicius

In Google Tag Manager Tips

17 COMMENTS

Christelle Taillens

Mar 28 2018
Reply

EXACTLY what I needed. Thank you for the great and simple article!

Prashant

Apr 1 2018
Reply

Good article Julius. One question - I have implemented GA tracking code also to my Wix site. Can I leave it untouched while I use GTM for other other pageview & click events? I know I can also migrate GA tag to GTM, but want to do that later - really don't want to mess up the analytics tracking

Julius Fed

Apr 3 2018
Reply

Hi, you can have some GA events/tracking hardcoded on a WIX site while tracking other interactions with GTM + GA. But it is highly recommended to eventually migrate all to GTM. Just try to avoid duplicate events (when the same event tracking is both hardcoded on the site and is implemented via GTM).

Prashant

Apr 3 2018
Reply

Sure, thank you so much Julius

Jana

May 29 2018
Reply

Hi there, do I need to have both GA and GTM Connected to my WIX Website, or can i remove the GA snippet once GTM is there? Thanks, Jana

Julius Fed

Jun 1 2018
Reply

Hey, no. If you connect GTM with WIX, then you should install Google Analytics via GTM. After that is complete, remove the directly added GA snippet from the WIX settings.

Kaygee

Jun 18 2018
Reply

Hi Julius I'm struggling to track pageviews in Wix. When i go to a new page the GTM preview and debug pane shows that the page didn't reload so the previous pages messages still show. Only the url changes and page view tracks when i reload. so if i'm on example.com and go to a new page via top nav or link on the page, i'll go to example.com/newpage but no tags fire. i get a message in GTM preview and debug saying 'No tags were evaluated because there was no Event in the selected Message' I noticed that Google uses Page View whereas wix uses Pageview and I followed their documentation but it doesn't work. https://support.wix.com/en/article/setting-up-google-analytics-using-google-tag-manager What am I doing wrong?

Julius Fed (Fedorovicius)

Jun 18 2018
Reply

Hey, not sure. WIX's documentation how to track pageviews is precise. - You need to create a custom trigger "Pageview" (with uppercase P) and assign that trigger to Google Analytics Tag. - Also "All pages" trigger must be added to that GA Tag (if I remember correctly).

Ivan

Jun 20 2018
Reply

That's the first time I'm installing GTM on Wix (not a fan). Seems like I have exactly the same problem as KAYGEE. Google Analytics tracking works fine out of the box. However, GTM (even if you add the GTM code manually via "Custom") doesn't want to work properly. If you go to the page directly, the pageview is recorded properly, but if you click to another page via a link, the code is not recording a new page. It looks like the page is not properly refreshed, but instead a new iframe is loaded... though the URL and Page Title is updated, the GTM doesn't recognize it as a new page load.... any ideas? I'm using Tag Assistant, GA Debug with JS console and Real-Time reports to test.

Kaygee

Jun 21 2018
Reply

Hi Ivan That's exactly it. I'll keep looking for a solution and will let you know if I find one. Please let me know if you find anything as well.

Ivan

Jun 20 2018
Reply

Fixed, kind of.... I followed the instructions on this page - https://support.wix.com/en/article/setting-up-google-analytics-using-google-tag-manager and it seemed to work. So you can forget about implementing GA Pageview tracking in GTM as you normally would for other websites. My only concern now is that I'm getting "Multiple installations of Google Tag Manager detected" message in the Google Tag Assistant. So I'm not sure if this will have any impact on the data? Julius do you get the same message as well? Thanks

Julius Fed (Fedorovicius)

Jun 21 2018
Reply

Yes, normal pageview tracking will be impossible because only the first page loads properly. All other pages require Custom trigger. Now, regarding Multiple installations, could you share a link to that website? If that's very privat, you can send me an email to julius [at] analyticsmania.com.

Kaygee

Jun 22 2018
Reply

Yeah I did use that solution and got that same multiple installations message. That initital Pageview for one user end up being recorded multiple times because everytime a user goes to a new page it records the initial one instead of the new one. To track pageviews after that initial one loads, I followed their documentation but with a bit of a twist. I've decided to track Wix pageviews with Google Analytics event tracking. Trigger settings Trigger type: Custom event Trigger name: gtm.linkClick Tag settings Tag type: Google Analytics Track type: Event Category: Wix Pageview Action: Pageview Label: {{Wix var - pageurl}} (note: this the the data layer variable that holds the url) So any pageviews after the 1st one loads i look at under event report rather than page view reports. For now that kinda helps

Elkin Arriero

Jul 8 2018
Reply

Hi guys! Very useful post and comments are even better! Still, I am having the same issue with “Multiple installations of Google Tag Manager detected”, and no idea what to do... Have you find any solutions yet? Thanks :)

Nov 17 2018
Reply

Hi Julius, Thanks for the post. I'm having troubles installing the GST to my wix account. In my google ads account i find a global site tag ID starting with 'AW' followed by 9 numbers. Wix doesnt recognize this type of ID.... Do you have any idea how to solve this? Thanks for your help

Julius Fedorovicius