Track HubSpot Forms with Google Tag Manager and Google Analytics 4

Updated: October 20th, 2025 If you’re using HubSpot forms on your site to generate leads, you’ll find that the built-in form submission trigger in Google Tag Manager won’t work. Luckily, there is a solution! In this article, I will show you how you can track HubSpot forms with Google Tag Manager and Google Analytics 4. […]
Julius Fedorovicius
In Google Tag Manager Tips

A Guide to Google Analytics Client ID

Updated: October 20th, 2025 If you have landed on this blog post and want to learn about this topic, congratulations. This indicates that you want to go beyond the beginner level. It’s time to go under the hood and understand how Google Analytics generates and uses client IDs. The Google Analytics client ID is a […]
Julius Fedorovicius
In Google Analytics Tips

Google Tag Manager vs Page Speed: The Impact and How to Improve

Updated: October 20th, 2025 One of the main selling points of Google Tag Manager to marketers (that you can notice even on their landing page) is that it optimizes page speed or pages can load faster. But is that true? Does GTM (or any other tag management solution) really give wings to your website? The short answer is: it depends. […]
Julius Fedorovicius
In Google Tag Manager Tips

Top 19 Google Tag Manager Extensions and Tools for Fast and Efficient Work

Updated: October 20th, 2025 If you’re a frequent user of Google Tag Manager, you’re likely always looking for ways to improve your performance, catch bugs faster, and simplify your process. Adding some extensions and tools to your workflow can improve efficiency, help you avoid common pitfalls, and create a smoother tracking process. If my guess […]
Julius Fedorovicius
In Google Tag Manager Tips Resources

Google Tag Manager Custom Event Trigger Explained

Updated: October 20th, 2025 The Custom Event trigger in Google Tag Manager might sound boring, but it is a concept you cannot ignore because of its wide application. Without it, you wouldn’t be able to track clicks, AJAX form submissions, etc. More than 80% of Google Tag Manager Recipes require custom events. So what is […]
Julius Fedorovicius
In Google Tag Manager Tips

Track Key Events with Google Analytics 4 (GA4 Conversions)

Updated: October 17th, 2025 In my previous Google Analytics 4 tutorials, I shared how to install GA4 and how to track events with Google Tag Manager. Now, the time has come to learn how to track key events with Google Analytics 4. If you’re sitting there thinking, what in the world is a “key event”? […]
Julius Fedorovicius
In Google Analytics Tips

Scroll tracking with Google Analytics 4 (GA4 Scroll Depth Tracking)

Updated: October 17th, 2025 Compared to previous versions, Google Analytics 4 offers more built-in tracking capabilities. This includes file downloads, outbound clicks, scroll tracking, and more. But did you know that the built-in scroll tracking in Google Analytics 4 tracks only when someone scrolls below the 90% percent mark of the page height? What if […]
Julius Fedorovicius
In Google Analytics Tips

Complete Google Tag Manager Data Layer Tutorial

Updated: October 17th, 2025 Data Layer is one of the main Google Tag Manager concepts, which ensures maximum flexibility, portability, and ease of implementation. Without it, there would be no variables or triggers in GTM, no tags would be fired. It keeps your tag management running properly and is the key to unlocking Google Tag […]
Julius Fedorovicius
In Google Tag Manager Tips

Conversion rate in Google Analytics 4

Updated: October 17th, 2025 Important: Conversion rate has been renamed to Key event rate. You can learn more about it here. ===== When Google Analytics 4 was introduced, it was missing one very important metric many people relied on in GA3, conversion rate (CR). Even though we could see the total number of conversions, that was not […]
Julius Fedorovicius
In Google Analytics Tips

Track Gravity Forms With Google Tag Manager and GA4

Updated: October 17th, 2025 Gravity Forms is a customizable WordPress plugin that enables you to add simple or complex forms to your website, blog, or whatever you’re running on WP. However, just like any important interaction, tracking form submissions is necessary to understand visitors’ behavior better. In this blog post, I’ll show you how to […]
Julius Fedorovicius
In Form Tracking Google Tag Manager Tips