non_personalized_ads=0 in Google Analytics 4

Updated: May 7th, 2025 While working with Google Analytics 4 Debugview, you probably noticed a mysterious parameter called non_personalized_ads (containing a value of 0 or 1). What is it? How does it work? I decided to run some tests and see what affects it. The results became a blog post you’re currently reading. Without further […]
Julius Fedorovicius
In Google Analytics Tips

Thresholding applied in Google Analytics 4. What does it mean?

Updated: September 7th, 2025 Here’s something that you might often face in Google Analytics 4. You open a report and see an orange exclamation mark at the top of the report. You click it and see this warning: “Google Analytics has applied thresholding to one or more cards in this report and will only display […]
Julius Fedorovicius
In Google Analytics Tips

How to extract part of the URL path with Google Tag Manager

Updated: May 6th, 2025 This blog post might sound similar to the one that I’ve recently published, How to extract a query parameter of the URL, but this time a bit different issue is solved. In that blog post, I was working with query parameters. For example, I was able to fetch the value of productId […]
Julius Fedorovicius
In Google Tag Manager Tips

How to Track Events with Google Tag (gtag.js)

Updated: May 6th, 2025 If you have installed GA4 on your site WITHOUT using Google Tag Manager, you’re probably dealing with gtag.js (aka Google Tag). Google Tag serves as a native tracking code library used by platforms like GA4 or Google Ads. If you’re considering implementing event tracking on your site, you’ve likely encountered a […]
Julius Fedorovicius
In Google Analytics Tips

Auto-Event Variable In GTM: 2 Simple But Powerful Examples

Updated: May 6th, 2025 Google Tag Manager offers a lot of excellent features when it comes to website tracking. If you have already tried using GTM for more than basic Google Analytics pageview tracking, you have probably seen the list of 15+ variable types. That’s a pretty decent list, huh? I bet it raises more questions […]
Julius Fedorovicius
In Google Tag Manager Tips

JavaScript Variable in Google Tag Manager: Quick Guide

Updated: May 6th, 2025 If you have ever tried to find more information about the JavaScript variable in Google Tag Manager, here’s what you’ve probably seen: 1 paragraph in Google’s official documentation, and a bit more in Simo Ahava’s guide. But in general, not much. So I decided to dig deeper and give you a bit […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Analytics 4 Comparisons – How to use them?

Updated: May 6th, 2025 I explained segments and audiences in two of my previous blog posts. Now, let’s look at a third option you can use for your analysis, Google Analytics 4 comparisons. What are they, and when should they be used?   Table of Contents + Hide table of contents + What are comparisons in […]
Julius Fedorovicius
In Google Analytics Tips

User-Scoped Custom Dimensions in Google Analytics 4

If your aim is to get insightful data on visitors to your site, Google Analytics 4 might not offer the best “out of the box” analytics experience. You must customize your data collection to get the most out of GA4. One way to do this is with custom dimensions, which can be event-scoped, item-scoped, and […]
Julius Fedorovicius
In Google Analytics Tips

How to track campaigns in Google Analytics 4

Understanding the effectiveness of your marketing campaigns is important. When you invest time and money into driving traffic to your site, you need to ensure that it’s paying off. If you’re reading this, you may wonder, “What’s a marketing campaign, and can it drive business to my site?” While I won’t go through the details […]
Julius Fedorovicius
In Google Analytics Tips

Tracking Errors with Google Tag Manager: 5 Things to Measure

Updated: May 5th, 2025 You can do many cool things with Google Tag Manager, like track purchases, form submissions, link clicks, etc. All of these are positive actions for the business. But what about negative ones? Errors should also be tracked, as they might provide you with some hidden gems. Identifying where your visitors/customers are […]
Julius Fedorovicius
In Google Tag Manager Tips