Duplicate Events in Google Analytics 4 and How to Fix them

Updated: April 2nd, 2025 Lately, I have noticed an increasing number of people complaining about duplicate events in their Google Analytics 4 debug view. Sometimes, the reasons for this are quite obvious, but in other cases, they were a bit trickier than I initially anticipated. If you are seeing something similar in your GA4 DebugView, […]
Julius Fedorovicius
In Google Analytics Tips

Google Tag Manager Custom Event Trigger Explained

Updated: April 2nd, 2025 The Custom Event trigger in Google Tag Manager might sound boring, but it is a concept you cannot ignore because of its wide application. Without it, you wouldn’t be able to track clicks, AJAX form submissions, etc. More than 80% of Google Tag Manager Recipes require custom events. So what is […]
Julius Fedorovicius
In Google Tag Manager Tips

How to Track QR Codes with Google Analytics 4

Updated: April 1st, 2025 If your business runs printed or billboard ads, you can still measure their impact on your website traffic. That can be done with the help of QR codes. Someone sees your ad, scans its QR code, and is redirected to your website/landing page. Here, Google Analytics 4 joins the game and […]
Julius Fedorovicius
In Google Analytics Tips

Where to Find File Download Data in Google Analytics 4?

Updated: April 1st, 2025 Google Analytics 4 is capable of tracking additional events, not just page views. This is all possible thanks to Enhanced Measurement. But finding that data in GA4 reports is trickier than you might think. In this article, I will explain where to find file download data in Google Analytics 4. Video […]
Julius Fedorovicius
In Google Analytics Tips

3 Ways to Pull Data from Data Layer with Google Tag Manager

Updated: April 1st, 2025 The data layer is the foundation on which Google Tag Manager relies heavily. It ensures maximum flexibility, portability, and ease of implementation. In my other blog post, I have explained how it works and how you can get the most out of it. However, not all aspects were covered there. Since […]
Julius Fedorovicius
In Google Tag Manager Tips

What is Conversion Linker in Google Tag Manager?

Updated: April 1st, 2025 In the past, advertising, targeting, and understanding ad effectiveness heavily relied on third-party cookies. However, prompted by heightened privacy concerns, many browsers have implemented or are in the process of imposing stricter controls on the usage of first- and third-party cookies, which were critical for Google Ads conversion tracking. Starting January […]
Julius Fedorovicius
In Google Ads tips Google Tag Manager Tips

Scroll tracking with Google Analytics 4 (GA4 Scroll Depth Tracking)

Updated: April 1st, 2025 Compared to previous versions, Google Analytics 4 offers more built-in tracking capabilities. This includes file downloads, outbound clicks, scroll tracking, and more. But did you know that the built-in scroll tracking in Google Analytics 4 tracks only when someone scrolls below the 90% percent mark of the page height? What if […]
Julius Fedorovicius
In Google Analytics Tips

Demystifying user_engagement Event in Google Analytics 4

Updated: April 1st, 2025 If you are at least a little familiar with event tracking in Google Analytics 4, you already know that one of the automatically tracked events is called user_engagement. When exactly does it fire on a website? After looking at the official Google Analytics documentation, you’ll see this: user_engagement fires when the app is […]
Julius Fedorovicius
In Google Analytics Tips

How to Setup and Install Google Analytics 4 (3 ways)

Updated: April 1st, 2025 If you want to measure the performance of your website, you must use some web analytics tool. Google Analytics 4 is one of them. It allows you to see the number of sessions, visitors, most popular traffic sources, etc. But to get that, first, you need to install GA4 on a […]
Julius Fedorovicius
In Google Analytics Tips

How to Track File Downloads with Google Analytics 4 (including PDF)

Updated: April 1st, 2025 If you’re running a website where people can click and open/download files (like PDF or Excel Spreadsheets), you would probably want to know which links are clicked the most and whether your visitors/users care about those resources. Maybe that document you spent countless hours on last year was clicked just 10 […]
Julius Fedorovicius
In Google Analytics Tips