Path Exploration report in Google Analytics 4

Updated: January 3rd, 2026 Exploration reports in Google Analytics 4 are a suite of features that allow you to dive deeper into your data. In the past, I have explained how to work with Free Form reports and Funnel Exploration. This time, let’s look at another type of report, Path Exploration. In the older versions of […]
Julius Fedorovicius
In Google Analytics Tips

Google Tag Manager Data Layer Explained

Updated: January 3rd, 2026 The Data layer is one of the key concepts in the world of Google Tag Manager. When you fully utilize the Data Layer,  it is the fastest way to level up your data collection across web properties (in fact, a broken data layer = severely crippled GTM). At first, the Google […]
Julius Fedorovicius
In Google Tag Manager Tips

A Guide To Google Tag Manager Preview Mode

Updated: January 2nd, 2026 Why doesn’t my tag fire? What data can I send to Google Analytics? Why didn’t this trigger work? When it comes to Google Tag Manager, we sometimes run into trouble that requires further investigation of what’s going on. Debugging is one of the most important yet commonly overlooked steps in the GTM process. It ensures […]
Julius Fedorovicius
In Google Tag Manager Tips

How to Setup and Install Google Analytics 4 (3 ways)

Updated: January 2nd, 2026 If you want to measure the performance of your website, you must use some web analytics tool. Google Analytics 4 is one of them. It allows you to see the number of sessions, visitors, most popular traffic sources, etc. But to get that, first, you need to install GA4 on a […]
Julius Fedorovicius
In Google Analytics Tips

What is Google Tag Manager Noscript?

Updated: December 11th, 2025 After you create a new Google Tag Manager container, the interface asks you to place two codes on your website, one in the <head> and the other right after the opening <body> tag. But have you ever wondered why there are two codes instead of one? Usually, tracking tools, like Google Analytics, […]
Julius Fedorovicius
In Google Tag Manager Tips

Regular Expressions in Google Tag Manager and Google Analytics 4

Updated: December 11th, 2025 Regular expressions are special sequences of characters used to find, extract, replace, or match text, making them powerful tools for text processing tasks in data analysis. In Google Analytics and GTM, it allows you to create flexible rules (such as matching multiple page URLs, excluding ranges of IP addresses, or grouping distinct […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips