How to Build a GA4 Funnel with BigQuery and Looker Studio?

The funnel explorations in Google Analytics 4 enable you to analyze the completion and abandonment rates along a pre-defined user journey, which can help you identify bottlenecks in specific paths on your site. Identifying obstacles along these paths can help improve the user experience by pinpointing areas where users encounter difficulties. However, there are some […]
Julius Fedorovicius
In Google Analytics Tips

Track Spotify Player with Google Analytics 4 and Google Tag Manager

Even though GA4’s automatic tracking is more capable than the previous version (Universal Analytics), it still has its limitations. Especially if you have a niche situation, like wanting to track the usage of a Spotify player. With the help of a listener created by Tomás Foch Nalle, it’s actually pretty simple to do this. In […]
Julius Fedorovicius
In Google Analytics Tips

Google Analytics Not Working? Here are the solutions

It is one of the most frustrating moments for any marketer or analyst: you log in to your Google Analytics account, ready to check your data, only to find that it’s missing, incomplete, or just plain wrong. Seeing Google Analytics not working as expected can be alarming, leaving you to wonder where the problem is […]
Julius Fedorovicius
In Google Analytics Tips

How to Query Google Search Console Data in BigQuery?

Updated: June 11th, 2025 Google Search Console is one of the go-to tools for figuring out what content to create next. However, one major limitation is that the interface only displays the top 1,000 search queries, which can be quite restrictive when trying to get a comprehensive view of your site’s performance. One workaround is […]
Julius Fedorovicius
In BigQuery

Track Content Engagement using Google Analytics 4 Funnels

This article was written by Jude Nwachukwu, who was kind to share his tips with Analytics Mania’s readers There are several ways to measure content performance using Google Analytics, including utilizing Google Analytics (GA4) funnels for business and marketing insights. In this guide, I’ll walk you through a straightforward method to use funnels in Google Analytics to […]
Jude Nwachukwu
In Google Analytics Tips

Microsoft Conversion Tag Still Running? Here’s the fix

You configure the Conversion Tag for Microsoft Ads, you think it should be firing correctly, but Google Tag Manager preview mode shows it’s “Still running”. Frustrating, I know. I’ve been there. This usually happens due to a subtle misunderstanding of how the Microsoft Advertising UET tag template works. In this post, I’ll walk you through […]
Julius Fedorovicius
In Google Analytics Tips

How to Exclude a Country from Google Analytics 4 (6 ways)

This tutorial will show you multiple ways to exclude a country from Google Analytics 4 reports. Why? Maybe you want to exclude countries where you don’t have any marketing campaigns or business operations to reduce the amount of data being processed. Whatever your reasons, if excluding countries is what you’re interested in, this is the […]
Julius Fedorovicius
In Google Analytics Tips

What to do if Event Tracking in Google Tag Manager is not working?

Updated: May 8th, 2025. Google Tag Manager empowers you to track various events on a website and then send that data to tools like Google Analytics 4, where you can analyze. In many standard cases, you can track those interactions without the developer’s input. However, sometimes you get stuck when event tracking is not working. […]
Julius Fedorovicius
In Google Tag Manager Tips

How to check if Google Analytics 4 is working?

Updated: May 8th, 2025 After you have installed GA4, you want to be sure that you did everything correctly and that the data is being collected. In this blog post, I’ll walk you through several steps you must complete. Otherwise, you will find out (say, after a week) that you were collecting incorrect data (or […]
Julius Fedorovicius
In Google Analytics Tips