Exit Pages in Google Analytics 4

Updated: March 29th, 2025 When a visitor browses your website, some pages will eventually become the last page of a session. If you are running a blog or a news website, then reading a single article and leaving afterward is pretty normal. But if many people leave your e-commerce site at the checkout, that is […]
Julius Fedorovicius
In Google Analytics Tips

21 Most common Google Tag Manager mistakes

Updated: March 29th, 2025 If you’re reading this article, you’ve probably been in this situation: you open Google Tag Manager, set up your tags, triggers, and variables correctly (at least you thought so), and then it doesn’t work (or doesn’t work how you expected)! You even retraced every line in that 12-step tutorial, but still […]
Julius Fedorovicius
In Google Tag Manager Tips

Track email campaigns in Google Analytics 4

Updated: March 28th, 2025 Google Analytics (and many other similar tools) cannot track email campaigns by default. So how can you know which emails are driving most of the traffic and conversions to your business? Additional configuration is needed. In this article, I will explain all you need to know to track email campaigns in […]
Julius Fedorovicius
In Google Analytics Tips

How to build custom reports in Google Analytics 4

Updated: March 28th, 2025 In the older versions of Google Analytics, there was a section in Customization > Custom Reports where you could build custom reports. Things have changed in Google Analytics 4 with the introduction of Explorations. In today’s blog post, I will explain how to build custom reports in Google Analytics 4 with Explorations by […]
Julius Fedorovicius
In Google Analytics Tips

Missing Demographic Data in Google Analytics 4? Here are the reasons

Updated: March 27th, 2025 Google Analytics 4 reports have a section called Demographics that provides insights into your audiences, such as their age or gender. But it’s pretty common (especially among GA4 beginners) that those reports have no data. Why? Let me explain. In this article, we’ll explore possible reasons why you have missing demographic data in Google […]
Julius Fedorovicius
In Google Analytics Tips

Key event rate in Google Analytics 4

Google Analytics has a weird relationship with conversions. In older versions, they were called goals. Then, they were renamed to conversions in GA4 (which is an industry-known term). But later, they renamed them to key events. So, if you were looking for something like “Google Analytics 4 conversion rate”, the correct term now is “Google […]
Julius Fedorovicius
In Google Analytics Tips

A Guide to Referrer in Google Tag Manager

Updated: March 27th, 2025 When you create a new Google Tag Manager, you’ll see several built-in variables enabled by default. One of them is Referrer. What is it, and why is it useful? Let’s find out. Here’s what you will learn in this article What is Referrer in GTM? Where can I find the Referrer? […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Analytics 4 Key Events Not Working? Here are the solutions

Updated: March 26th, 2025 In this industry, few things are more frustrating than investing time in a tutorial or video, following every step, only to find that your setup doesn’t work as expected. Maybe the blog post you followed was outdated, or you misunderstood a crucial detail in the tutorial. Perhaps a bug in the […]
Julius Fedorovicius
In Google Analytics Tips

Demographics reports in Google Analytics 4

Updated: March 26th, 2025 After you install Google Analytics 4 and start collecting some events, you can have a rough view of what your visitors are doing on a site. But do you know who your visitors are? What is their average age, interests, and gender? Data like this can help you better understand your target […]
Julius Fedorovicius
In Google Analytics Tips