Quick Guide: dataLayer.push with examples

Updated: March 10th, 2025. This quick guide was born after getting multiple questions from Google Tag Manager beginners/intermediate users: when should I use dataLayer.push() and when Data Layer declaration (dataLayer = [{}])?  The reason why this question was raised at all is that Google Tag Manager’s official documentation used to be a bit misleading in some […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Analytics 4 Segments: The Guide

Updated: March 8th, 2025 Segments are a great way to slice and dice your data to get better insights. Instead of looking at aggregated numbers (like total users or all conversions (key events)), you should drill down into your reports to find patterns and identify the most valuable users. In this blog post, I will explain Google […]
Julius Fedorovicius
In Google Analytics Tips

How to track promotions with Google Analytics 4 ecommerce

Promotions are banners or popups that you can show on your ecommerce site to promote certain sales or special offers. The idea here is that visitors will be incentivized by the offers on these banners and popups to make a purchase. Promotions are helpful to increase user activity, but how can you measure their actual […]
Julius Fedorovicius
In Google Analytics Tips

“Pages per Session” Conversion in Google Analytics 4

Updated: March 5th, 2025 This article was written by Jude Nwachukwu, who was kind to share his tips with Analytics Mania’s readers Even though I receive many guest post requests every day, 99.9999% of them are just pure trash. And I guess many website owners will relate to this. Some guest posters even offered to write “high […]
Jude Nwachukwu
In Google Analytics Tips

Guide: How To Use Timer Trigger in Google Tag Manager

Updated: March 2nd, 2025. Are you looking for ways to fire a specific tracking script or pop-up after a 20-second delay? If your answer is Yes, hop on board because I’ll show you how to use the timer trigger in Google Tag Manager.   Table of Contents What is a Timer Trigger? Create a Timer […]
Julius Fedorovicius
In Google Tag Manager Tips