Track element visibility based on text with Google Tag Manager

Element Visibility trigger in Google Tag Manager enables you to track elements when they appear on a screen, which is really cool. Even though I still feel a teeny tiny grudge (about the situation when I published a blog post with a custom visibility listener and then Google released their much superior solution several weeks later), I’m […]
Julius Fedorovicius
In Google Tag Manager Tips

Enrich Form Submission Data with Google Tag Manager

Let’s say that you have a landing page with a signup form. All submissions are stored in the Customer Relationship Management system (CRM). This campaign has been running for a week, and you want to know who filled in the form and what information did they enter. But what about some additional data, e.g. where did […]
Julius Fedorovicius
In Form Tracking Google Tag Manager Tips

How to Install Google Analytics 4 on Wix

If you have a website powered by Wix and haven’t been able to get the user engagement data you are interested in, then you’re in luck! A built-in integration between Wix and Google Analytics 4 gives you a better view of user behavior. This approach doesn’t require developer work, so it’s a quick way to […]
Julius Fedorovicius
In Google Analytics Tips

7 Must-have Google Tag Manager Custom Variables

In this blog post, I’ll show you my top 7 must-have Google Tag Manager custom variables that I use in the majority of my GTM containers. Please note that some screenshots show an older version of the Google Tag Manager preview mode, but the general principles are still relevant. #1. Page Title To be honest, […]
Julius Fedorovicius
In Google Tag Manager Tips

Where to Find Video Engagement Data in Google Analytics 4?

Updated: January 26th, 2024 Google Analytics 4 is capable of tracking additional events, not just page views. This is all possible thanks to Enhanced Measurement. But finding that data in GA4 reports is trickier than you might think. In this article, I will explain where to find video engagement data in Google Analytics 4. Note: if […]
Julius Fedorovicius
In Google Analytics Tips

Link Google Search Console with Google Analytics 4

Updated: January 21st, 2024 If you are using Google Search Console and Google Analytics 4, you can connect them. As a result, some search console data will become available in Google Analytics 4. In this blog post, I will describe how to link Google Search Console with Google Analytics 4, where you can find that […]
Julius Fedorovicius
In Google Analytics Tips

Track Paperform Form Submissions with Google Analytics 4

This article was written by Jude Nwachukwu, who was kind to share his tips with Analytics Mania’s readers If your website’s forms are built with Paperform and you aim to track these form submissions as conversion events in Google Analytics, this article guides you on achieving that goal. It also elaborates on how to measure multi-step […]
Jude Nwachukwu
In Google Analytics Tips Google Tag Manager Recipes Google Tag Manager Tips

OR Condition in Google Tag Manager Triggers: 3 options

In Google Tag Manager, you can manage your tags and define the conditions when the tags must fire. However, if you have multiple firing conditions and you want to fire the tag on ANY of them, there are some things to keep in mind. In other words, I will show you how to configure triggers […]
Julius Fedorovicius
In Google Tag Manager Tips