7 Must-have Google Tag Manager Custom Variables

In this blog post, I’ll show you my top 7 must-have Google Tag Manager custom variables that I use in the majority of my GTM containers. Please note that some screenshots show an older version of the Google Tag Manager preview mode, but the general principles are still relevant. #1. Page Title To be honest, […]
Julius Fedorovicius
In Google Tag Manager Tips

Where to Find Video Engagement Data in Google Analytics 4?

Updated: January 26th, 2024 Google Analytics 4 is capable of tracking additional events, not just page views. This is all possible thanks to Enhanced Measurement. But finding that data in GA4 reports is trickier than you might think. In this article, I will explain where to find video engagement data in Google Analytics 4. Note: if […]
Julius Fedorovicius
In Google Analytics Tips

OR Condition in Google Tag Manager Triggers: 3 options

In Google Tag Manager, you can manage your tags and define the conditions when the tags must fire. However, if you have multiple firing conditions and you want to fire the tag on ANY of them, there are some things to keep in mind. In other words, I will show you how to configure triggers […]
Julius Fedorovicius
In Google Tag Manager Tips

Microsoft Ads conversion tracking with Google Tag Manager (Bing Ads)

Updated: January 15th, 2024 Microsoft ads (a.k.a. Bing Ads) are Microsoft’s equivalent to Google Ads, allowing you to run promo campaigns, promote your business, and drive traffic to your site. But if you want to benefit from it, you must track conversions. Or else, how will you know which ads/campaigns/keywords perform better? Even though I […]
Julius Fedorovicius
In Google Tag Manager Tips

How to Pause JavaScript and Inspect an Element that Quickly Disappears

A reader of mine, Gabriel, posted a question: I’ve implemented successfully a lot of form tracking through element visibility trigger. However, I’m struggling with one website. They don’t have a permanent element that is visible after submitting the contact form. Just a 2 second pop-up appears at the top of the page, then it disappears. […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Analytics Client ID vs User ID

If you have ever tried to track additional data about your website’s/application’s users, you probably have stumbled upon the term User ID. In fact, I have two blog posts that teach how to do that – one for Universal Analytics and the other one for Google Analytics 4. When you read various resources about the User ID, […]
Julius Fedorovicius
In Google Analytics Tips

Google Tag Manager in footer. How bad is it?

I recently received this question from one of the readers who is just starting with GTM and faced some real-life limitations. Google Tag Manager official recommendation states that to install it, you need to place the <script> code somewhere in the website’s <head>, and the <noscript> part should be added immediately after the opening <body> tag. But […]
Julius Fedorovicius
In Google Tag Manager Tips

Undefined Variable in Google Tag Manager

Updated: January 3rd, 2024 In this quick guide, I’ll shed some light on an Undefined variable in Google Tag Manager and where you can use it. First of all, you can find this variable among other User-defined variables in your GTM container: It is simple to configure. It has no settings at all 🙂 (if we […]
Julius Fedorovicius
In Google Tag Manager Tips