Tracks clicks of AddThis Social Sharing widget embedded on your website and sends this data to Google Analytics as Social Interactions. You won’t see these events in Google Analytics Real-time reports. They will appear in your Social reports (Acquisition > Social > Plugins) after 24-48 hours, instead.
Other GTM recipes related to social networks (Facebook, Twitter, Pinterest, LinkedIn) are compatible with this recipe. In order to keep everything optimized, they all use the same variables and Google Analytics Social tag.
If you want to know how this recipe works in detail, read the blog post How to Track AddThis Social Shares with Google Tag Manager.
INSTRUCTIONS
- Download Container File
Download the container JSON file (right-click on the link and click “Save Link As” or “Save Target As” to save the JSON file to your computer). - Import JSON File into GTM
Log into your own Google Tag Manager container and head to the Admin section of the site. Under Container options, select Import Container. Read this blog post for more details about importing a container file. - Update With Your Own Tracking ID
Update or create a new Constant Variable named {{YOUR_GA_TRACKING_ID}} with your Google Analytics Tracking ID (a.k.a. UA Number). I’d recommend using Google Analytics Settings variable instead. Read this guide how to properly change Tracking ID in the imported container. - Preview & Publish
Use the Preview options to test this container on your own site. Try testing each of the events to make sure they’re working properly. If everything looks good, go ahead and publish! - Optional
If you wish, you can send AddThis interactions as events (instead of social interactions). Just edit GA – Event – Social Interaction Tag, change its type to “Event” and assign variables:- Event Category – socialAction
- Event Action – socialNetwork
- Event Label – socialTarget