Data Redaction in Google Analytics 4

Updated: October 17th, 2024 Data redaction in Google Analytics 4 can safeguard against the collection of personally identifiable information (PII) that may unexpectedly find its way into your data. For example, the URL of your form’s “Thank you” page might contain the visitor’s email address. This automatically will be tracked by Google Analytics (or any […]
Julius Fedorovicius
In Google Analytics Tips

How to Filter a Standard GA4 Report by Event Name

Updated: October 16th, 2024 Even though Google Analytics 4 lets you customize standard reports (in the “Reports” section), there are limits. One of the most annoying things is that not all dimensions are available to build a filtered report. It’s simple to have a report based on a page hostname, page path, or something similar. But can […]
Julius Fedorovicius
In Google Analytics Tips

“At any point in time” option in Google Analytics 4

Some things in Google Analytics 4 can leave you with more questions than answers. I ended up in this situation while writing this blog post. Initially, I intended to write this article just as another tutorial that provides all the answers to the reader. But now, I must admit I have more questions than answers. […]
Julius Fedorovicius
In Google Analytics Tips

Open Funnel vs Closed Funnel in Google Analytics 4

One of the welcome improvements in Google Analytics 4 (compared to the previous version) is Funnel Exploration. In the past, funnel visualizations were inflexible, and if you messed up anything in your configuration, your data would remain corrupted. This changed with GA4 when the possibility of ad hoc funnels was finally developed. This means that […]
Julius Fedorovicius
In Google Analytics Tips

How to Find Referral Traffic in Google Analytics 4

Have you ever wondered what websites drive traffic to your own? While GA4 can track this information, the challenge sometimes lies in finding its location in the interface. Google Analytics 4 lacks a pre-defined report dedicated to showing referral traffic data, but fear not; this tutorial will cover three different ways how you can find […]
Julius Fedorovicius
In Google Analytics Tips

How to find broken links with Google Analytics 4

When you implemented tracking on your site, you likely did it so that you could see what users are doing and make improvements accordingly. As a result, your website is everchanging. However, there’s a drawback: you might forget to make some updates here and there, which can cause broken links. These are the links on […]
Julius Fedorovicius
In Google Analytics Tips

How to View Custom Dimensions in Google Analytics 4

Updated: September 22nd, 2024 Here’s a situation. You have implemented Google Analytics 4 on your website, and you started sending custom events. For example, events of successful form submissions. Together with that event, you are sending some custom parameters (e.g., a form name). After waiting for 24 hours, you checked the reports, but you cannot see […]
Julius Fedorovicius
In Google Analytics Tips

Google Analytics 4 Shows Just One Total User. Why?

Here’s a situation: you are looking at the report in Google Analytics 4 and only one total user is displayed. It might be 1 user in the Events report, or Traffic Acquisition report, or somewhere else. Why is this happening? This might be caused by an incorrect implementation of the User ID. In a nutshell, […]
Julius Fedorovicius
In Google Analytics Tips

Segments vs Audiences vs Comparisons in Google Analytics 4

Updated: September 12th, 2024 If you have tried to work with Google Analytics 4, you probably noticed that there are different features available for analysis (or building of retargeting audiences). I am talking about segments, audiences, and comparisons. There might be a slight overlap between some features but in general, they are designed to serve […]
Julius Fedorovicius
In Google Analytics Tips

BigQuery shows more purchases than Google Analytics 4

If you have linked your Google Analytics 4 property to BigQuery, you might notice discrepancies between the data you see in the GA4 UI and what is available in BigQuery. This includes e-commerce data, where you may see a higher number of purchases in BigQuery compared to GA4. Weird, right? So, if you are wondering […]
Julius Fedorovicius
In BigQuery Google Analytics Tips