Exit Pages in Google Analytics 4

Updated: March 29th, 2025 When a visitor browses your website, some pages will eventually become the last page of a session. If you are running a blog or a news website, then reading a single article and leaving afterward is pretty normal. But if many people leave your e-commerce site at the checkout, that is […]
Julius Fedorovicius
In Google Analytics Tips

Google Analytics 4 Audiences (GA4 Audiences) – How to use them?

Updated: March 29th, 2025 When analyzing your data with Google Analytics 4 and comparing different subsets, you have features like segments, audiences, and comparisons. For new GA4 users, this might be confusing because each feature has some similarities but significant differences. In this blog post, we will look closely at Google Analytics 4 audiences: what they […]
Julius Fedorovicius
In Google Analytics Tips

Where to Find Outbound Click Data in Google Analytics 4?

Updated: March 29th, 2025 Google Analytics 4 can track additional events, not just page views. This is all possible thanks to Enhanced Measurement. However, finding that data in GA4 reports is trickier than you might think. In this article, I will explain where to find outbound click data in Google Analytics 4. Table of Contents […]
Julius Fedorovicius
In Google Analytics Tips

How to Get Google Analytics Client ID? (5 Options)

Updated: March 28th, 2025 Let’s say that you are running Google Analytics on your website, and you (or your developers) need to fetch the GA Client ID. For example, maybe there is a need to send a request to the Measurement Protocol (which requires a client_id parameter). Or do you just want to check your own client ID? […]
Julius Fedorovicius
In Google Analytics Tips

Track email campaigns in Google Analytics 4

Updated: March 28th, 2025 Google Analytics (and many other similar tools) cannot track email campaigns by default. So how can you know which emails are driving most of the traffic and conversions to your business? Additional configuration is needed. In this article, I will explain all you need to know to track email campaigns in […]
Julius Fedorovicius
In Google Analytics Tips

How to build custom reports in Google Analytics 4

Updated: March 28th, 2025 In the older versions of Google Analytics, there was a section in Customization > Custom Reports where you could build custom reports. Things have changed in Google Analytics 4 with the introduction of Explorations. In today’s blog post, I will explain how to build custom reports in Google Analytics 4 with Explorations by […]
Julius Fedorovicius
In Google Analytics Tips

Exclude URL Query Parameters in Google Analytics 4

Updated: March 28th, 2025 In Universal Analytics (GA3), a feature called “Exclude URL query parameters” allowed you to remove unwanted parameters from the URLs and have cleaner reports. When I wrote this blog post, this feature was not available by default in Google Analytics 4 (there’s data redaction, but it’s not a complete replacement for […]
Julius Fedorovicius
In Google Analytics Tips

Regex in Google Analytics 4 (Regular Expressions)

Have you opened Google Analytics 4, seen the term “regex” and thought to yourself, “What’s that?” If yes, this article is for you! Even if you have worked with regex (regular expressions) before, there may be something new for you to learn here, too. Regular expressions are special sequences of characters used to find, extract, […]
Julius Fedorovicius
In Google Analytics Tips