Track Affiliate Links with Google Tag Manager

If you run a blog, you probably want to monetize it, right? In order to do that, you might have to place special links in articles that redirect prospects to various landing pages. If visitors purchase anything there, you get a commission. Naturally, you wish to track how your readers interact with your content and, […]

Julius Fedorovicius

In Google Analytics Tips Google Tag Manager Tips

Track Many Forms with One Thank You Page with Google Tag Manager

Updated: March 6th, 2024 Here’s a situation: you want to track form submissions on a website. There are multiple forms, and they all redirect the visitor to the same “Thank you” page. The built-in Form Submission trigger in GTM is not working; thus, you could try implementing the Thank you page tracking method. But how […]

Julius Fedorovicius

In Google Analytics Tips Google Tag Manager Tips

Enhancing GA4 Without Extra Tagging: Leverage Server-Side GTM, BigQuery and Google Cloud for Improved Data Quality

This article was written by Doug Hall, who was kind to share his expertise with Analytics Mania’s readers. This is a really cool concept showcasing the power of Google Cloud Platform in digital analytics. Google’s Privacy Sandbox is rolling out, third party cookies are in decline, first party cookies are coming under even more close […]

Doug Hall

In Google Analytics Tips Google Tag Manager Tips

Twitter Conversion Tracking with Google Tag Manager

Updated: March 5th, 2024 If you’re already using Twitter (X) as a marketing tool, you want to measure the results, right? You have multiple options here – remarketing, X conversion tracking, etc. However, everything takes time to implement – you send an email with the requirements to the developer on what should be tracked, and […]

Julius Fedorovicius

In Google Tag Manager Tips

How to Track HTML5 Audio Player with Google Tag Manager and GA

Updated: March 4th, 2024 I guess that the majority of the GTM community is familiar with a custom event listener who probably already has legendary status. Even this Twitter (that I saw earlier in my feed) confirmed this: Yes, I’m talking about David Vallejo’s HTML5 video listener that tracks almost any other video player that […]

Julius Fedorovicius

In Google Tag Manager Recipes Google Tag Manager Tips

28 Google Tag Manager Debugging and Testing Tips

Updated: March 1st, 2024 Google Tag Manager debugging is an art of its own. Checking the Preview and Debug mode to see whether the tag successfully fired is just the tip of the iceberg. You need to follow many more things/techniques to ensure that everything is working correctly (or just to find the reason that […]

Julius Fedorovicius

In Google Tag Manager Tips

How To Install Google Tag Manager on WIX website

Updated: March 1st, 2024 In the past, I noticed threads on forums, Reddit, and elsewhere where people were trying to find the answer: how to install Google Tag Manager on WIX. No luck. Even though WIX supported Custom HTML widgets, they did not work with the GTM code inside. Luckily, those dark times are over […]

Julius Fedorovicius

In Google Tag Manager Tips

Track popups with Google Tag Manager and Google Analytics 4

By strategically implementing popups, businesses can boost not only sales through the promotion of exclusive deals but also increase lead generation. They help attract a visitor’s attention, creating an opportunity to encourage specific actions. Are you wondering about the effectiveness of the popups on your website? Of all the users that see a popup, how […]

Julius Fedorovicius

In Google Analytics Tips Google Tag Manager Tips

Two Link Click Events in Google Tag Manager Preview Mode

If you landed on this page, chances are that you are seeing two Link Click events in Google Tag Manager preview mode (even though there was just one click). In this blog post, I will explain why this happens and if this is a problem. Why is happening? The main reason why this happens […]

Julius Fedorovicius

In Google Tag Manager Tips

Track element visibility based on text with Google Tag Manager

Element Visibility trigger in Google Tag Manager enables you to track elements when they appear on a screen, which is really cool. Even though I still feel a teeny tiny grudge (about the situation when I published a blog post with a custom visibility listener and then Google released their much superior solution several weeks later), I’m […]

Julius Fedorovicius

In Google Tag Manager Tips

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