Google Tag Manager Conversion Tracking

If you are running marketing campaigns (and you want your audience to complete certain goals on your website), you have to measure the effectiveness of your marketing efforts. Which ads/posts/content are performing better? Which ones are doing worse? Which keywords of paid advertising are expensive but drive little to no results? All of these (and other) […]
Julius Fedorovicius
In Google Tag Manager Tips

JavaScript for Google Tag Manager: 5 topics to learn

You might not know it, but when using Google Tag Manager, you’re essentially configuring JavaScript code that is looking for website interactions and fires tracking codes. Google Tag Manager just provides an easy UI to do this, so no coding experience is needed! However, the more you work with Google Tag Manager, the more you […]
Julius Fedorovicius
In Google Tag Manager Tips

Get More Data About a User with JavaScript Variable

In one of my previous blog posts, I’ve explained what is JavaScript variable in Google Tag Manager and how to use it. This time, I thought I’d give you more examples of where you can apply it. Currently, my courses are hosted on Teachable. I decided that I didn’t want to spend my time building and […]
Julius Fedorovicius
In Google Tag Manager Tips

Enhancing GA4 Without Extra Tagging: Leverage Server-Side GTM, BigQuery and Google Cloud for Improved Data Quality

This article was written by Doug Hall, who was kind to share his expertise with Analytics Mania’s readers. This is a really cool concept showcasing the power of Google Cloud Platform in digital analytics. Google’s Privacy Sandbox is rolling out, third party cookies are in decline, first party cookies are coming under even more close […]
Doug Hall
In Google Analytics Tips Google Tag Manager Tips

Twitter Conversion Tracking with Google Tag Manager

Updated: March 5th, 2024 If you’re already using Twitter (X) as a marketing tool, you want to measure the results, right? You have multiple options here – remarketing, X conversion tracking, etc. However, everything takes time to implement – you send an email with the requirements to the developer on what should be tracked, and […]
Julius Fedorovicius
In Google Tag Manager Tips