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Track Accordion Clicks with Google Tag Manager

Accordions might be useful when you want to present content in a more structured way. Usually, website owners use them for sections like FAQ (frequently asked questions) where people can just quickly skim the list of questions and if they find something useful, they click it to see the answer. In today’s blog post, I’ll […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Tag Manager FAQ: 50+ Most Common Questions About GTM

Getting started with Google Tag Manager is a challenge. Although it’s not a rocket science, there are still plenty of questions that occur in the learning process. Just look around: forums, social networks, Q&A sites, comment sections are swarming with GTM questions asked by confused beginners. If you also feel that way, I’ve compiled a […]
Julius Fedorovicius
In Google Tag Manager Tips Resources

Hotjar and Google Tag Manager: The Guide

Updated: December 29th, 2019. If you’re interested in tracking website visitors and seeing that data as heat maps, then Hotjar is the right tool for you. In fact, the tool doesn’t only allow you to create heat maps but also lets you view things as scroll depth, create funnels, and ask your visitor questions, and more. […]
Julius Fedorovicius
In Google Tag Manager Tips

What’s this? “No tags were evaluated because there was no event in the selected message”

So here’s a scenario that probably brought you to this page: you have enabled GTM preview and debug mode and see a Message in it. When you click it, you see the following message: no tags were evaluated because there was no event in the selected message. What does it mean? What are its implications and how does […]
Julius Fedorovicius
In Google Tag Manager Tips

Facebook Pixel Noscript is Useless in Your GTM. Here’s How You Fix It.

This blog post will be a shorter one. In the past, I’ve described the friendship of Google Tag Manager and Facebook Pixel multiple times. As of August 2017, GTM still does not support Facebook Pixel by default thus you and I still need to use the Custom HTML tag. Have you ever taken a closer look […]
Julius Fedorovicius
In Google Tag Manager Tips

Zopim + Google Tag Manager: How To Install Widget, Control It, and Track Events

It’s quite evident that users sometimes face difficulties while navigating through a website. As users, we hate that part when we have no solution even after a few attempts. Many websites have a help-desk, but it’s quite a long and tedious process to pick up the phone and make a call, or send an email […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips

How to Track WIX Pageviews with Google Tag Manager

In 2018, WIX added built-in support of Google Tag Manager. Finally, their users can without a hassle implement custom tracking techniques that are available in the GTM toolkit. By completing all the necessary steps, your GTM container can be added to all pages of your WIX store. However, there is still one nuance you need to keep […]
Julius Fedorovicius
In Google Tag Manager Tips

Catch Exit-intent with Google Tag Manager

The term exit intent has been growing in popularity over the last years. Essentially, it uses Javascript and the web browser to track the movements of a user so a special offer or opt-in form can be displayed when they show signs of leaving your website. In this blog post I’ll show you how to track […]
Julius Fedorovicius
In Google Tag Manager Recipes Google Tag Manager Tips

Multi-Currency Ecommerce Tracking in Google Analytics with GTM

So you’re planning to implement (or are already implementing) Ecommerce tracking in Google Analytics via Google Tag Manager. Some things went smoother, some not so much. In this case, an online store supports multiple currencies meaning that some purchases can be completed in euros, while the rest are in, say, pounds. Google Analytics reports display only […]
Julius Fedorovicius
In Google Tag Manager Tips

Fire a tag only on the first page view with Google Tag Manager

Recently, I’ve received a question from one of my readers asking how can he fire a tag only on the first page view. What’s a use case for that? Situations may vary but that reader mentioned firing tags of ad-networks for the purpose of remarketing or running time-sensitive campaigns. For example, he wants to show […]
Julius Fedorovicius
In Google Tag Manager Tips
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Hi, I'm Julius Fedorovicius and I'm here to help you learn Google Tag Manager and Google Analytics. Join thousands of other digital marketers and digital analysts in this exciting journey. Read more
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