Free GTM Fundamentals Course is Live!

At some point of 2018, Google silently shut down their GTM Fundamentals course that was launched in 2015. No public announcement or other confirmed statements on why this happened. Most likely, they considered it being too outdated (because there were indeed some parts that didn’t hold up very well (e.g. the absence of the GA […]
Julius Fedorovicius
In Google Tag Manager Tips

Respect “Do Not Track” Parameter with Google Tag Manager

Updated: May 14th, 2018 (added support for Internet Explorer and Edge).  Since the dawn of GDPR is getting really close, marketers, web analysts and others are rushing to be compliant. I have to be honest, I still feel confused a bit about how this (so you’re not alone), therefore do not ask for a legal […]
Julius Fedorovicius
In Google Tag Manager Tips

Track Custom Events with Twitter Pixel and Google Tag Manager

In the past, I have already explained how you can track user interactions with Facebook and Twitter Pixels. At first sight, their functionality looks pretty similar: there is a list of supported events (e.g. Pageview, Signup, etc.) which can be tracked on a website. In addition to that, Facebook Pixel supports trackCustom method which makes the […]
Julius Fedorovicius
In Google Tag Manager Tips

How to Annoy Email Subscribers Less with Google Tag Manager

Note: this blog post was written a while ago. My current email marketing stack has changed, but the principles explained in this article are still valid. I am constantly offering my readers to subscribe to Analytics Mania weekly newsletter. There are two types of tools that I use: embedded forms (by Omnisend) in each blog post […]
Julius Fedorovicius
In Google Tag Manager Tips

[VIDEO] Track When Website Element Appears in the Viewport with GTM

Apparently, making video tutorials is really hard! When Julian from MeasureSchool contacted me regarding a video collaboration, I thought that this would be a piece of cake. Why would it be difficult? You just start recording, say everything you want and hit the Stop button. Right? Wrong 🙂 This is so far from the truth! Videos require […]
Julius Fedorovicius
In Google Tag Manager Tips