Track Calendly with Google Tag Manager and GA4

Updated: October 14th, 2025 If you landed on this page, you (most likely) have embedded a Calendly calendar on your website. People land on your website, they can schedule appointments, and you would like to see that data in your analytics (e.g., Google Analytics 4). If my guess was correct, you have come to the right […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Tag Manager Data Layer Explained

Updated: October 14th, 2025 The Data layer is one of the key concepts in the world of Google Tag Manager. When you fully utilize the Data Layer,  it is the fastest way to level up your data collection across web properties (in fact, a broken data layer = severely crippled GTM). At first, the Google […]
Julius Fedorovicius
In Google Tag Manager Tips

Setting up cookie consent for Microsoft Clarity (V2)

Updated: October 13th, 2025 When you enable Microsoft Clarity on your website, it automatically sets cookies on a visitor’s browser regardless of consent, but you can configure this behavior to comply with privacy requirements. If your website receives visitors from the European Economic Area (EEA), the United Kingdom (UK), or Switzerland (CH), you’re required to […]
Julius Fedorovicius
In Google Tag Manager Tips

Track Contact Form 7 with Google Tag Manager and GA4

Updated: October 13th, 2025 Contact form 7 is yet another pretty popular form plugin for WordPress. What do good marketers do with forms? They track submissions with Google Analytics 4 and then measure the overall performance: where do those conversions come from? Which forms perform better? etc. Nowadays, one of the most popular ways to track […]
Julius Fedorovicius
In Form Tracking Google Tag Manager Tips

How to Install Google Tag Manager on your Website

Updated: October 13th, 2025 Even though this topic might sound way too basic for some of you, remember that there are nuances you should keep in mind. In this blog post, I’ll describe several ways to install Google Tag Manager on a website, highlighting the pros and cons of each option. If you haven’t done this, […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Tag Manager Click Tracking with GA4

Updated: October 10th, 2025  As a feature, click tracking in Google Tag Manager is the perfect bait for a beginner. It’s fairly easy to get started: read one or two blog posts, maybe watch a video, and done! You can track buttons, menu link clicks, etc. However, I’ve noticed among GTM beginners that they do not fully […]
Julius Fedorovicius
In Google Tag Manager Tips

How to Install Meta Pixel with Google Tag Manager (Facebook Pixel)

Updated: October 9th, 2025 Note: Facebook has rebranded itself to Meta, but many of its websites’ resources remain branded as Facebook resources. For this reason, we will use both names (Facebook pixel and Meta pixel) interchangeably. If you use paid advertising to acquire new traffic, you are probably already running Facebook ads. However, if you […]
Julius Fedorovicius
In Google Tag Manager Tips