Still Running tags in Google Tag Manager: Here’s how to fix it

Updated: May 12th, 2025 Here’s a problem: you enable Google Tag Manager Preview and Debug mode and see that a certain (or maybe multiple) tags are displayed as “still running”. You refresh the page, but the problem still persists. Why are your tags in Google Tag Manager “Still running”? There are several reasons: You are using […]
Julius Fedorovicius
In Google Tag Manager Tips

What to do if Event Tracking in Google Tag Manager is not working?

Updated: May 8th, 2025. Google Tag Manager empowers you to track various events on a website and then send that data to tools like Google Analytics 4, where you can analyze. In many standard cases, you can track those interactions without the developer’s input. However, sometimes you get stuck when event tracking is not working. […]
Julius Fedorovicius
In Google Tag Manager Tips

How to extract part of the URL path with Google Tag Manager

Updated: May 6th, 2025 This blog post might sound similar to the one that I’ve recently published, How to extract a query parameter of the URL, but this time a bit different issue is solved. In that blog post, I was working with query parameters. For example, I was able to fetch the value of productId […]
Julius Fedorovicius
In Google Tag Manager Tips

Auto-Event Variable In GTM: 2 Simple But Powerful Examples

Updated: May 6th, 2025 Google Tag Manager offers a lot of excellent features when it comes to website tracking. If you have already tried using GTM for more than basic Google Analytics pageview tracking, you have probably seen the list of 15+ variable types. That’s a pretty decent list, huh? I bet it raises more questions […]
Julius Fedorovicius
In Google Tag Manager Tips

JavaScript Variable in Google Tag Manager: Quick Guide

Updated: May 6th, 2025 If you have ever tried to find more information about the JavaScript variable in Google Tag Manager, here’s what you’ve probably seen: 1 paragraph in Google’s official documentation, and a bit more in Simo Ahava’s guide. But in general, not much. So I decided to dig deeper and give you a bit […]
Julius Fedorovicius
In Google Tag Manager Tips

Tracking Errors with Google Tag Manager: 5 Things to Measure

Updated: May 5th, 2025 You can do many cool things with Google Tag Manager, like track purchases, form submissions, link clicks, etc. All of these are positive actions for the business. But what about negative ones? Errors should also be tracked, as they might provide you with some hidden gems. Identifying where your visitors/customers are […]
Julius Fedorovicius
In Google Tag Manager Tips

What is URL variable in Google Tag Manager?

Updated: May 3rd, 2025 Have you ever been in a situation where you need to extract a part of the URL and turn it into a variable in Google Tag Manager? I have. The most common demand is to transfer so-called query string parameters to GTM. For example, I have a web address https://www.example.com/?product_id=123&category=shoes. Believe […]
Julius Fedorovicius
In Google Tag Manager Tips