How to Track Chat with Google Tag Manager and Google Analytics 4

If you have a chat widget on your site, you probably wonder how often users interact with it or if it’s influencing user journeys. But how to track that with GTM and GA4? Most likely, custom code will be needed. If you’re lucky, maybe someone already wrote it. If not, things get a bit more […]

Julius Fedorovicius

In Google Tag Manager Tips

How To Write a GTM Auto-Event Listener with No Coding Skills

I’ll repeat myself once again. Auto-event listeners are one of the key concepts in Google Tag Manager. Just like a trigger, variable, tag, or data layer. In fact, more than half of my Google Tag Manager blog posts mention auto-event listeners one way or another. Auto-event listeners are these super useful JavaScript functions that track particular […]

Julius Fedorovicius

In Google Tag Manager Tips

Google Ads Conversion Tracking with Google Tag Manager

Updated: April 11th, 2025 If you’re running Google Ads campaigns to drive website traffic, tracking your campaigns’ effectiveness is critical. The best way to do this is by setting up conversions. How does this help? Here are a few questions setting up conversions can help you answer: What ads are driving users not only to […]

Julius Fedorovicius

In Google Ads tips Google Tag Manager Tips

Track Gravity Forms With Google Tag Manager and GA4

Updated: April 11th, 2025 Gravity Forms is a customizable WordPress plugin that enables you to add simple or complex forms to your website, blog, or whatever you’re running on WP. However, just like any important interaction, tracking form submissions is necessary to understand visitors’ behavior better. In this blog post, I’ll show you how to […]

Julius Fedorovicius

In Form Tracking Google Tag Manager Tips

How many Google Tag Manager containers do you need?

Updated: April 9th, 2025 This time, the guide will indeed be shorter than usual. First, this blog post will not discuss multiple GTM containers on the same page. I’m answering a different question. Say, you have three websites. How many GTM containers do you need here? One? Two? Three? The reality is that there is no universal […]

Julius Fedorovicius

In Google Tag Manager Tips

How to check if Google Tag Manager is Working?

Updated: September 5th, 2025 Google Tag Manager. The thing that makes the lives of marketers and web analysts easier. However, the purpose of this blog post is not to convince you to start using it (I have another one that explains all GTM benefits). Today, I assume you have already decided to give Tag Manager […]

Julius Fedorovicius

In Google Tag Manager Tips

GTM and Google Analytics 4 Naming Conventions

Updated: April 4th, 2025 Customizing data collection for Google Analytics 4 is definitely necessary, but reports can quickly get chaotic if you don’t follow any naming rules or practices. The same issue applies to Google Tag Manager once your projects grow. Naming your tags triggers and variables without adhering to specific guidelines can turn GTM […]

Julius Fedorovicius

In Google Tag Manager Tips

GTAG vs Google Tag Manager. What is the Difference? What to Choose?

Updated: April 4th, 2025 Google Tag (GTAG) and Google Tag Manager are completely different beasts. But after seeing that people are looking for information about this topic, I have decided to write a blog post (and record a video). In this article, I will compare GTAG vs Google Tag Manager. We will take a look […]

Julius Fedorovicius

In Google Tag Manager Tips

Track Videos with Google Analytics 4 and Google Tag Manager

Updated: April 4th, 2025 Even though Google Analytics 4 offers some built-in video tracking capabilities, there might still be some cases where you will need to do additional configuration in Google Tag Manager. And I wanted to cover different situations, from simple ones to more complex ones. In today’s blog post, I will show you […]

Julius Fedorovicius

In Google Analytics Tips Google Tag Manager Tips

Click Element Variable in Google Tag Manager

Updated: April 4th, 2025 Google Tag Manager offers a whole bunch of variables that are at your disposal, built-in and user-defined ones. While I have posted many blog posts about user-defined variables (and I mean many, many, many, many…), this time, I’d like to spotlight the unsung hero of built-in variables, Click Element. To keep […]

Julius Fedorovicius

In Google Tag Manager Tips

Page 4 of 22«‹2 345 6 ›»