Google Tag Manager Container Code. In <head> or <body>?

Google Tag Manager official recommendationĀ states that in orderĀ to install itĀ you need to place the <script> code somewhere in the websiteā€™s <head> and the <noscript> part should be added immediately after the opening <body> tag. But what should you do if a performance-obsessed developer does not agree to follow these instructions? What if a developer insists […]
Julius Fedorovicius
In Google Tag Manager Tips

Track PDF Downloads with Google Tag Manager

Updated: February 28th, 2025 Tracking file downloads on your website is essential for understanding user engagement and ensuring that the content you create resonates with visitors. By tracking downloads, you can gauge the value of your efforts and save time by focusing on content that generates the most interest. You can follow two methods to […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips

How to copy Google Tag Manager tags between containers?

Updated: September 16th, 2024 I occasionally receive the following question: how can someone copy Google Tag Manager tags between containers? And thatā€™s a totally valid question. Instead of manually copying field by field from one container to another, you could simply hit Copy-Paste and move assets between containers. In this blog post, Iā€™ll look at […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Tag Manager in View Only Mode? Here’s the fix

Here’s a situation. You open a Google Tag Manager container but there is no Preview or Submit buttons at the top right corner of the GTM interface. What is happening? How to fix this? In this quick blog post, I’ll explain that. The reason why you are not seeing the Preview and Submit buttons is […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Tag Manager Conversion Tracking

If you are running marketing campaigns (and you want your audience to complete certain goals on your website), you have to measure the effectiveness of your marketing efforts. Which ads/posts/content are performing better?Ā Which ones are doing worse? Which keywords of paid advertising are expensive but drive little to no results? All of these (and other) […]
Julius Fedorovicius
In Google Tag Manager Tips

How To Install Google Tag Manager on WIX website

Updated: March 1st, 2024 In the past, I noticed threads on forums, Reddit, and elsewhere where people were trying to find the answer: how to install Google Tag Manager on WIX. No luck. Even though WIX supported Custom HTML widgets, they did not work with the GTM code inside. Luckily, those dark times are over […]
Julius Fedorovicius
In Google Tag Manager Tips

OR Condition in Google Tag Manager Triggers: 3 options

In Google Tag Manager, you can manage your tags and define the conditions when the tags must fire. However, if you have multiple firing conditions and you want to fire the tag on ANY of them, there are some things to keep in mind. In other words, I will show you how to configure triggers […]
Julius Fedorovicius
In Google Tag Manager Tips