Google Tag Manager in footer. How bad is it?

I recently received this question from one of the readers who is just starting with GTM and faced some real-life limitations. Google Tag Manager official recommendation states that to install it, you need to place the <script> code somewhere in the website’s <head>, and the <noscript> part should be added immediately after the opening <body> tag. But […]
Julius Fedorovicius
In Google Tag Manager Tips

Best Free Google Tag Manager Courses Online

Updated: December 2, 2023.  Are you just starting with GTM and looking for ways to learn it with a free Google Tag Manager course? I used to be in your situation too – googling for a solution, searching for the best and most accurate tutorials/webinars/courses. Here are my several picks of free Google Tag Manager […]
Julius Fedorovicius
In Google Tag Manager Tips Resources

Recommended Events in Google Analytics 4

Updated: October 11th, 2023 There’s a lot to cover regarding event tracking in GA4. But since the platform is now event-based, it’s natural that I have a bunch of guides related just to events. In this quick guide, we’ll take a closer look at one group of events, recommended events. The list of recommended events (in […]
Julius Fedorovicius
In Google Analytics Tips

7 Ways to Track Form Submissions in Google Analytics 4

Updated: September 14th, 2023 If you use Google Analytics (GA) to analyze web traffic on your site, you may also want to track contact form submissions, right?  A question I hear frequently is “can I track form submissions in GA?”. The answer is yes, and I’ll show you how. To make Google Analytics form tracking […]
Julius Fedorovicius
In Google Analytics Tips

3 ways how to turn off Google Tag Manager Preview mode

Updated: September 4th, 2023. Google Tag Manager’s widget keeps popping up at the bottom of the screen, huh? If yes, you’ve come to the right place. In this guide, you’ll learn how to turn off Google Tag Manager debug mode (or, in other words, exit it), including some standard and not-so-common options. Option #1. Click […]
Julius Fedorovicius
In Google Tag Manager Tips

How and Where To Get Google Tag Manager Help?

Updated: August 3rd, 2023. (Although Simo Ahava has posted a blog post of this very same topic long before me, I feel like this needs to be addressed multiple times.) Stuck with Google Tag Manager? Relax, we’ve all been there. Not even once. Not even ten or twenty times. It’s not easy to master GTM […]
Julius Fedorovicius
In Google Tag Manager Tips

Best Ways to Learn Google Tag Manager

Updated: March 1st, 2023. Google Tag Manager is a very handy tool that helps you manage marketing tags (a.k.a. tracking codes) in one place and deploy them (usually) without the developer’s help. If you consider yourself a beginner, you’re probably wondering where to start? What’s the best way to learn Google Tag Manager? If you’re an […]
Julius Fedorovicius
In Google Tag Manager Tips