Still Running tags in Google Tag Manager: Here’s how to fix it

Updated: December 16th, 2025 Here’s a problem: you enable Google Tag Manager Preview and Debug modeĀ and see that a certain (or maybe multiple) tags are displayed as “still running”. You refresh the page, but the problem still persists. Why are your tags in Google Tag Manager “Still running”? There are several reasons: You are using […]
Julius Fedorovicius
In Google Tag Manager Tips

Regular Expressions in Google Tag Manager and Google Analytics 4

Updated: December 11th, 2025 Regular expressions are special sequences of characters used to find, extract, replace, or match text, making them powerful tools for text processing tasks in data analysis.Ā In Google Analytics and GTM, it allows you to create flexible rules (such as matching multiple page URLs, excluding ranges of IP addresses, or grouping distinct […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips

3 Ways to Pull Data from Data Layer with Google Tag Manager

Updated: December 4th, 2025 The data layer is the foundation on which Google Tag Manager relies heavily. It ensures maximum flexibility, portability, and ease of implementation. In my other blog post, I have explained how it works and how you can get the most out of it. However, not all aspects were covered there. Since […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Tag Manager and Multiple Domains: How to Configure?

Updated: December 4th, 2025 So, you have probably landed on this article because you are working with multiple domains (e.g., domain1.com and domain2.com) and have some doubts on how to handle Google Tag Manager. Should you use one GTM container on all domains? Or should you use one container per domain? In this guide, I’ll […]
Julius Fedorovicius
In Google Tag Manager Tips

How to Preserve Ad Click IDs with Server-side Tagging

Updated: November 28th, 2025 With the announcement of iOS 26, Apple announced that it will be expanding Link Tracking Protection. For those who donā€™t know, Link Tracking Protection is by default enabled in Safariā€™s Private Browsing Mode. Itā€™s responsible for removing various tracking parameters from the page URL (e.g., gclid), which makes it difficult to […]
Julius Fedorovicius
In Google Tag Manager Tips

GTM and Google Analytics 4 Naming Conventions

Updated: November 28th, 2025 Customizing data collection for Google Analytics 4 is definitely necessary, but reports can quickly get chaotic if you donā€™t follow any naming rules or practices. The same issue applies to Google Tag Manager once your projects grow. Naming your tags triggers and variables without adhering to specific guidelines can turn GTM […]
Julius Fedorovicius
In Google Tag Manager Tips

Microsoft Ads conversion tracking with Google Tag Manager (Bing Ads)

Updated: November 26th, 2025 Microsoft ads (a.k.a. Bing Ads) are Microsoft’s equivalent to Google Ads, allowing you to run promo campaigns, promote your business, and drive traffic to your site. But if you want to benefit from it, you must track conversions. Or else, how will you know which ads/campaigns/keywords perform better? Even though I […]
Julius Fedorovicius
In Google Tag Manager Tips

Click Element Variable in Google Tag Manager

Updated: November 21st, 2025 Google Tag Manager offers a whole bunch of variables that are at your disposal, built-in and user-defined ones. While I have posted many blog posts about user-defined variables (and I mean many, many, many, many…), this time, I’d like to spotlight the unsung hero of built-in variables, Click Element. To keep […]
Julius Fedorovicius
In Google Tag Manager Tips