This will solve all your GA4 problems (GA4 for Poor)

Early in 2024, I had the chance to attend the Superweek conference, a gathering that brings together the sharpest minds in digital analytics. One of the highlights of this event is the Golden Punchcard competition, where participants present innovative, useful, and sometimes mind-blowing solutions for digital analysts. Naturally, it’s a high-energy contest filled with creativity. […]
Julius Fedorovicius
In Google Analytics Tips

JavaScript for Google Tag Manager: 5 topics to learn

You might not know it, but when using Google Tag Manager, you’re essentially configuring JavaScript code that is looking for website interactions and fires tracking codes. Google Tag Manager just provides an easy UI to do this, so no coding experience is needed! However, the more you work with Google Tag Manager, the more you […]
Julius Fedorovicius
In Google Tag Manager Tips

Get More Data About a User with JavaScript Variable

In one of my previous blog posts, I’ve explained what is JavaScript variable in Google Tag Manager and how to use it. This time, I thought I’d give you more examples of where you can apply it. Currently, my courses are hosted on Teachable. I decided that I didn’t want to spend my time building and […]
Julius Fedorovicius
In Google Tag Manager Tips

5 SEO Reports in Google Analytics 4 (how to build them)

Despite Google Analytics offering few built-in reports, its customizable features enable users to customize and create reports easily. In this tutorial, we will explore five distinct SEO reports (Search Engine Optimization), allowing you to optimize your SEO strategies effectively. Let’s get into it! Table of Contents Here’s what you will learn in this article What […]
Julius Fedorovicius
In Google Analytics Tips

Twitter Conversion Tracking with Google Tag Manager

Updated: March 5th, 2024 If you’re already using Twitter (X) as a marketing tool, you want to measure the results, right? You have multiple options here – remarketing, X conversion tracking, etc. However, everything takes time to implement – you send an email with the requirements to the developer on what should be tracked, and […]
Julius Fedorovicius
In Google Tag Manager Tips

28 Google Tag Manager Debugging and Testing Tips

Updated: March 1st, 2024 Google Tag Manager debugging is an art of its own. Checking the Preview and Debug mode to see whether the tag successfully fired is just the tip of the iceberg. You need to follow many more things/techniques to ensure that everything is working correctly (or just to find the reason that […]
Julius Fedorovicius
In Google Tag Manager Tips

How To Install Google Tag Manager on WIX website

Updated: March 1st, 2024 In the past, I noticed threads on forums, Reddit, and elsewhere where people were trying to find the answer: how to install Google Tag Manager on WIX. No luck. Even though WIX supported Custom HTML widgets, they did not work with the GTM code inside. Luckily, those dark times are over […]
Julius Fedorovicius
In Google Tag Manager Tips

Track popups with Google Tag Manager and Google Analytics 4

By strategically implementing popups, businesses can boost not only sales through the promotion of exclusive deals but also increase lead generation. They help attract a visitor’s attention, creating an opportunity to encourage specific actions. Are you wondering about the effectiveness of the popups on your website? Of all the users that see a popup, how […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips