Fire a tag only on the first page view with Google Tag Manager

Recently, I’ve received a question from one of my readers asking how can he fire a tag only on the first page view. What’s a use case for that? Situations may vary but that reader mentioned firing tags of ad-networks for the purpose of remarketing or running time-sensitive campaigns. For example, he wants to show […]
Julius Fedorovicius
In Google Tag Manager Tips

Free GTM Fundamentals Course is Live!

At some point of 2018, Google silently shut down their GTM Fundamentals course that was launched in 2015. No public announcement or other confirmed statements on why this happened. Most likely, they considered it being too outdated (because there were indeed some parts that didn’t hold up very well (e.g. the absence of the GA […]
Julius Fedorovicius
In Google Tag Manager Tips

Respect “Do Not Track” Parameter with Google Tag Manager

Updated: May 14th, 2018 (added support for Internet Explorer and Edge).Ā  Since the dawn of GDPR is getting really close, marketers, web analysts and others are rushing to be compliant. I have to be honest, I still feel confused a bit about how this (so you’re not alone), therefore do not ask for a legal […]
Julius Fedorovicius
In Google Tag Manager Tips

18 Funny Google Tag Manager Reaction GIFs (Part 2)

Same time last year, I’ve published a batch of 19 witty Google Tag Manager Reaction GIFsĀ and the response from the community was pretty awesome. So following Holywood’s best practices, I’m turning this into a franchise and today is the day when the 2nd installment goes live. I hope I won’t follow another Holywood’s best practice, […]
Julius Fedorovicius
In Uncategorized

How To Unlock (not provided) Keywords in Google Analytics

A long time ago, when SEO was much easier, webmasters, bloggers and other creatures of the Internet were much happier because they knew much more about their visitors’ search behavior. All they needed to do is go to Google Analytics reports and see which organic keywords were driving most of the traffic. But the winter […]
Julius Fedorovicius
In Google Analytics Tips

Track Custom Events with Twitter Pixel and Google Tag Manager

In the past, I have already explained how you can track user interactions with Facebook and Twitter Pixels. At first sight, their functionality looks pretty similar: there is a list of supported events (e.g. Pageview, Signup, etc.) which can be tracked on a website. In addition to that, Facebook Pixel supportsĀ trackCustom method which makes the […]
Julius Fedorovicius
In Google Tag Manager Tips