Custom metrics in Google Analytics 4

Updated: May 4th, 2025 If you have tried configuring Google Analytics 4, you should already be familiar with custom dimensions. Any custom text parameter that you send to GA4 (and that you want to use in the reports) should be registered as a custom dimension. However, you can also customize your setup by sending custom […]
Julius Fedorovicius
In Google Analytics Tips

How to See Full Page URLs in Google Analytics 4? (2 options)

When you look at the page reports (engagement) reports in Google Analytics 4, the default dimensions are either Page Path or Page Title. But what if you are tracking multiple domains/subdomains in the same property? Then Page Path “/” will mean the homepages of multiple (sub)domains. Not sure what the difference is between Page URL and […]
Julius Fedorovicius
In Google Analytics Tips

What is URL variable in Google Tag Manager?

Updated: May 3rd, 2025 Have you ever been in a situation where you need to extract a part of the URL and turn it into a variable in Google Tag Manager? I have. The most common demand is to transfer so-called query string parameters to GTM. For example, I have a web address https://www.example.com/?product_id=123&category=shoes. Believe […]
Julius Fedorovicius
In Google Tag Manager Tips

How To Write a GTM Auto-Event Listener with No Coding Skills

I’ll repeat myself once again. Auto-event listeners are one of the key concepts in Google Tag Manager. Just like a trigger, variable, tag, or data layer. In fact, more than half of my Google Tag Manager blog posts mention auto-event listeners one way or another. Auto-event listeners are these super useful JavaScript functions that track particular […]
Julius Fedorovicius
In Google Tag Manager Tips

How to track Outbound Clicks with Google Analytics 4

Typically, most of the focus with analytics tracking is understanding the user journey on your site, but what if you want to know what’s leading users off your site? While we can’t read users’ minds, we can see what they click on! Outbound clicks are clicks on content that direct users to external websites or […]
Julius Fedorovicius
In Google Analytics Tips

How many Google Tag Manager containers do you need?

Updated: April 9th, 2025 This time, the guide will indeed be shorter than usual. First, this blog post will not discuss multiple GTM containers on the same page. I’m answering a different question. Say, you have three websites. How many GTM containers do you need here? One? Two? Three? The reality is that there is no universal […]
Julius Fedorovicius
In Google Tag Manager Tips

(data not available) in Google Analytics 4

If you’ve been navigating your Google Analytics 4 reports, you might have encountered the mysterious “(data not available)” in your traffic source dimensions. Seeing this can be a bit puzzling, leaving you wondering what’s going on with your data. Well, you’re not alone! This is an attempt by Google to provide more transparency in your […]
Julius Fedorovicius
In Google Analytics Tips

Missing Revenue in Google Analytics 4? Here’s how to fix it

Updated: April 4th, 2025 Here’s a situation. You implement GA4 ecommerce tracking, check the reports, and see that revenue is missing or incomplete. Why? This can happen for various reasons, such as incorrect event configuration, missing or invalid parameters, data processing issues, etc. In today’s blog post, I will explain what to do if you see no […]
Julius Fedorovicius
In Google Analytics Tips