How to Find Search Terms in Google Analytics 4?

Updated: April 1st, 2025 If your website has a site search feature, you probably want to know what people are looking for. That’s where Google Analytics can help. However, it’s not as simple to see that data as someone would expect. In this blog post, I will share several options for how and where to […]
Julius Fedorovicius
In Google Analytics Tips

A Guide to Custom Dimensions in Google Analytics 4

Updated: April 1st, 2025 Google Analytics (or any other similar tool) won’t help you much if you use it just “out of the box”. I’m talking about the classic “just add one line of JavaScript to your site and start tracking”. If you want to benefit from a platform, you have to customize your data […]
Julius Fedorovicius
In Google Analytics Tips

Google Tag Manager vs Page Speed: The Impact and How to Improve

Updated: March 30th, 2025 One of the main selling points of Google Tag Manager to marketers (that you can notice even on their landing page) is that it optimizes page speed or pages can load faster. But is that true? Does GTM (or any other tag management solution) really give wings to your website? The short answer is: it depends. […]
Julius Fedorovicius
In Google Tag Manager Tips

How to Exclude Internal Traffic in Google Analytics 4

Updated: March 30th, 2025 When you implement Google Analytics 4, you are tracking your own interactions/events as well. That’s the default. That becomes an even larger problem when working with a larger business (having more employees). Every visit/event made by an employee skews your data. Luckily, this can be fixed because you can exclude internal […]
Julius Fedorovicius
In Google Analytics Tips

Page Variables and Pageview Triggers in Google Tag Manager

Updated: March 30th, 2025 As you probably already know, Google Tag Manager is a fantastic tool that lets you manage your tracking codes and activate them whenever needed. With GTM, you can fire your tags whenever a visitor submits a form, clicks a link, etc. But the most basic (yet still very crucial) is when […]
Julius Fedorovicius
In Google Tag Manager Tips

A Guide to DebugView in Google Analytics 4

Updated: March 30th, 2025 Never trust your gut when implementing something in Google Analytics (or any other platform). Always verify that the data was received by the platform and displayed in reports as you expect it. Luckily, GA4 has a neat feature called DebugView. DebugView in Google Analytics 4 allows for the granular checking of […]
Julius Fedorovicius
In Google Analytics Tips

Path Exploration report in Google Analytics 4

Updated: March 30th, 2025 Exploration reports in Google Analytics 4 are a suite of features that allow you to dive deeper into your data. In the past, I have explained how to work with Free Form reports and Funnel Exploration. This time, let’s look at another type of report, Path Exploration. In the older versions of […]
Julius Fedorovicius
In Google Analytics Tips

Data Layer Variable in GTM: What, Why, and Where?

Updated: March 30th, 2025 To work with Google Tag Manager, you need to know three key concepts: tags, triggers, and variables. But, as you dive deeper, you will come across the fourth one, the Data Layer. Google Tag Manager and Data Layer are frequently found in the same sentence. These concepts work hand in hand […]
Julius Fedorovicius
In Google Tag Manager Tips