Track Contact Form 7 with Google Tag Manager and GA4

Updated: July 16th, 2025 Contact form 7 is yet another pretty popular form plugin for WordPress. What do good marketers do with forms? They track submissions with Google Analytics 4 and then measure the overall performance: where do those conversions come from? Which forms perform better? etc. Nowadays, one of the most popular ways to track […]
Julius Fedorovicius
In Form Tracking Google Tag Manager Tips

Unassigned in Google Analytics 4 (and how to fix it)

Updated: July 16th, 2025 You open the Traffic Acquisition reports in Google Analytics 4 and see a mysterious Unassigned. What is it, and how can it be eliminated? There are many possible reasons. Some can be fixed, and some should be accepted (unless Google fixes underlying problems). In this blog post, I will explain what Unassigned […]
Julius Fedorovicius
In Google Analytics Tips

How to Install Meta Pixel with Google Tag Manager (Facebook Pixel)

Updated: July 16th, 2025 Note: Facebook has rebranded itself to Meta, but many of its websites’ resources remain branded as Facebook resources. For this reason, we will use both names (Facebook pixel and Meta pixel) interchangeably. If you use paid advertising to acquire new traffic, you are probably already running Facebook ads. However, if you […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Tag Manager Click Tracking with GA4

Updated: July 16th, 2025  As a feature, click tracking in Google Tag Manager is the perfect bait for a beginner. It’s fairly easy to get started: read one or two blog posts, maybe watch a video, and done! You can track buttons, menu link clicks, etc. However, I’ve noticed among GTM beginners that they do not fully […]
Julius Fedorovicius
In Google Tag Manager Tips

How to Track Clicks with Google Analytics 4 (2 Options)

Updated: July 7th, 2025 If you are starting to get a grip on Google Tag Manager, click tracking is probably one of the most demanded things you want to implement. Your website has many clickable elements, and you want to understand how website visitors interact with them. In this blog post, we will look at […]
Julius Fedorovicius
In Google Analytics Tips

Not set in Google Analytics 4. How to fix it?

Updated: July 7th, 2025 If you have been working with Google Analytics 4 for a while, you probably have already noticed a mysterious (not set) appearing in some reports. In this blog post, I will explain what not set in Google Analytics 4 is and what to do with it. But I want to set […]
Julius Fedorovicius
In Google Analytics Tips

How to Build a GA4 Funnel with BigQuery and Looker Studio?

The funnel explorations in Google Analytics 4 enable you to analyze the completion and abandonment rates along a pre-defined user journey, which can help you identify bottlenecks in specific paths on your site. Identifying obstacles along these paths can help improve the user experience by pinpointing areas where users encounter difficulties. However, there are some […]
Julius Fedorovicius
In Google Analytics Tips

Track Spotify Player with Google Analytics 4 and Google Tag Manager

Even though GA4’s automatic tracking is more capable than the previous version (Universal Analytics), it still has its limitations. Especially if you have a niche situation, like wanting to track the usage of a Spotify player. With the help of a listener created by Tomás Foch Nalle, it’s actually pretty simple to do this. In […]
Julius Fedorovicius
In Google Analytics Tips

Google Analytics Not Working? Here are the solutions

It is one of the most frustrating moments for any marketer or analyst: you log in to your Google Analytics account, ready to check your data, only to find that it’s missing, incomplete, or just plain wrong. Seeing Google Analytics not working as expected can be alarming, leaving you to wonder where the problem is […]
Julius Fedorovicius
In Google Analytics Tips