Track element visibility based on text with Google Tag Manager

Updated: February 2nd, 2026 Element Visibility trigger in Google Tag Manager enables you to track elements when they appear on a screen, which is really cool. Even though I still feel a teeny tiny grudge (about the situation when I published a blog post with a custom visibility listener and then Google released their much superior solution […]
Julius Fedorovicius
In Google Tag Manager Tips

Exit Pages in Google Analytics 4

Updated: February 2nd, 2026 When a visitor browses your website, some pages will eventually become the last page of a session. If you are running a blog or a news website, then reading a single article and leaving afterward is pretty normal. But if many people leave your e-commerce site at the checkout, that is […]
Julius Fedorovicius
In Google Analytics Tips

7 Must-have Google Tag Manager Custom Variables

Updated: February 2nd, 2026 In this blog post, I’ll show you my top 7 must-have Google Tag Manager custom variables that I use in the majority of my GTM containers. Please note that some screenshots show an older version of the Google Tag Manager preview mode, but the general principles are still relevant.   Table […]
Julius Fedorovicius
In Google Tag Manager Tips

Benefits of Server Side Tagging (with Google Tag Manager)

Updated: February 2nd, 2026 You have probably heard multiple people talking about how server-side tagging is the future of analytics implementations. But before you dedicate time and resources to this topic, you want to understand the potential benefits of this solution better. Well, look no further. In this blog post, I will explain the benefits […]
Julius Fedorovicius
In Google Tag Manager Tips

Custom Channel Groups in Google Analytics 4

Updated: February 2nd, 2026 A useful dimension included in Google Analytics 4 is the default channel group. Using predefined rules determined by Google, traffic sources are categorized into groups called channel groups, allowing for a simpler view of how users are accessing your site. However, you cannot edit the default channel group. If a traffic source […]
Julius Fedorovicius
In Google Analytics Tips

Google Analytics 4 Tutorial for Beginners

Updated: January 13th, 2026 Compared to the previous versions, GA4 is a completely revamped platform. New interface, new tag template in Google Tag Manager, new data model, new steps to configure, etc. This raises many questions: where to get started? What should be the optimal setup? If you are unsure how to get started, you’ve […]
Julius Fedorovicius
In Google Analytics Tips

Scroll tracking with Google Analytics 4 (GA4 Scroll Depth Tracking)

Updated: January 6th, 2026 Compared to previous versions, Google Analytics 4 offers more built-in tracking capabilities. This includes file downloads, outbound clicks, scroll tracking, and more. But did you know that the built-in scroll tracking in Google Analytics 4 tracks only when someone scrolls below the 90% percent mark of the page height? What if […]
Julius Fedorovicius
In Google Analytics Tips